Orient Electric - Product Management Role - B2C Sales Team

We are seeking an initiative-taking and experienced Product Manager to join our B2C Sales Team. The ideal candidate will spearhead innovative product marketing strategies, collaborate with cross-functional teams, and lead initiatives tailored to switchgear in the market. This role demands strategic thinking, strong analytical skills, and a customer-first mindset to drive business growth and establish Orient Electric as a preferred choice for Switchgear solutions.

1. Product Strategy

- Design and implement product marketing strategies to achieve revenue and market share goals in the B2C segment.

- Identify emerging market trends and customer needs to guide product innovation.

- Align marketing efforts with the company's long-term business objectives.

- Monitor industry dynamics and competitive activities to adjust strategies proactively.

2. Product Lifecycle Management

- Oversee the full lifecycle of switchgear products, from concept to launch and beyond.

- Collaborate with internal teams to ensure timely execution of marketing initiatives.

- Lead efforts to enhance existing products based on customer feedback and market trends.

- Maintain a strong alignment between sales goals and product performance metrics.

3. Market Analysis

- Conduct detailed market research to understand customer demographics, behaviors, and preferences.

- Conduct detailed market research to understand customer demographics, behaviors, and preferences.

- Analyze the competitive landscape to identify opportunities and threats.

- Explore partnerships to expand Orient Electric's footprint in the switchgear segment.

- Evaluate regulatory requirements to ensure product compliance in target markets.

4. Product Development

- Translate market insights into actionable product features and specifications.

- Partner with R&D teams to develop innovative switchgear solutions that address customer pain points.

- Ensure new products meet quality and performance standards before market entry.

- Drive initiatives to reduce product development cycles while maintaining excellence.

5. Cross-functional Collaboration

- Coordinate with Sales, Marketing, and Operations teams to align on product strategies and execution.

- Develop and launch impactful marketing campaigns for new products.

- Address operational challenges to ensure seamless delivery of switchgear solutions.

- Build consensus across teams for consistent and efficient project execution.

6. Product Positioning

- Understand and cater to the unique preferences of B2C market.

- Craft compelling value propositions for targeted customer segments.

- Enhance the brand's presence through targeted marketing efforts and partnerships.

7. Sales Support

- Deliver comprehensive training programs and technical documentation for sales teams.

- Develop impactful sales presentations, product demos, and tools to support project-based deals.

- Collaborate with sales teams to identify and address customer-specific needs.

- Monitor sales performance and provide actionable insights for improvement.

8. Customer Feedback

- Actively collect and analyze customer feedback for continuous product refinement.

- Use market insights to inform product development and marketing strategies.

- Create systems to monitor product performance and customer satisfaction.

- Build long-term relationships with key stakeholders to ensure loyalty and trust.