OptiSol Business Solutions - Specialist - Digital Marketing - Software Product

Experience Required : 3 to 5 years

Salary : Best in Industry

Position Summary :

- We seek a talented and results-oriented Digital Marketing Specialist to join our growing team.

- In this role, you will develop and execute comprehensive digital marketing campaigns to drive brand awareness, lead generation, and sales for our software products.

- Your experience in software product sales will be an asset as you understand our products' target audience and unique selling points.

Mandatory Skills :

- Market Research | Content Creation | Social Media Marketing | SEO & SEM | Digital Marketing (software products).

Roles & Responsibilities :

- Develop and execute data-driven digital marketing campaigns across various channels like Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Content Marketing, and Email Marketing.

- Conduct keyword research, competitor analysis, and market research to inform campaign strategies.

- Create high-quality content (blogs, articles, social media posts, etc.) that is engaging, informative, and optimized for search engines.

- Manage and optimize website content and landing pages to improve conversion rates.

- Manage social media accounts, create engaging content, and run targeted social media advertising campaigns.

- Analyze campaign performance using web analytics tools (e.g., Google Analytics) and identify areas for improvement.

- Generate reports and track key performance indicators (KPIs) to measure the success of marketing campaigns.

- Stay up to date with the latest digital marketing trends and technologies.

- Collaborate with the sales team to understand customer needs and develop marketing strategies that align with sales goals.

Skills Required:

- 3+ years of experience in digital marketing with a proven track record of success.

- Experience in software product sales is a strong plus.

- Strong understanding of SEO, SEM, SMM, Content Marketing, and Email Marketing principles.

- Excellent analytical skills with experience in using web analytics tools (e.g. Google Analytics).

- Excellent written and verbal communication skills.

- Ability to create compelling and engaging content.

- Ability to work independently and manage multiple projects simultaneously.

- Strong time management and organizational skills.

- Passion for digital marketing and staying up to date with the latest trends.