Option3 - Product Marketing Manager

5 - 7 Years

Bangalore

Posted 5 years ago

#B2B Marketing #Marketing #Product Marketing #Social Media #Public Relations #Marketing Communications #Campaign Management

As a Product Marketing Manager at Option3, you will be working on game changing automation solutions that are adopted by leading enterprises across the globe. You will be the fulcrum holding together the Product, Marketing and Branding functions to take forward the solutions offered to delight customers and ensure that their needs are met. You will have the opportunity to collaborate with stakeholders across various industries, and position yourself as an evangelist in a highly growing market.

Key Responsibilities -

- Differentiate the products in the market by positioning its value proposition and messaging

- Enhance sales support and enablement with tools and artefacts that effectively cascade the USPs of the product to the target audience

- Plan the strategy and operations and execute product launches to a global audience

- Research and monitor market trends, stay abreast of industry developments and competitors to increase the market presence and tap into niche segments

- Understand the buyer journey and formulate plans to effectively engage them at various cycles of the journey

- Generate demand for the products with various marketing and communication campaigns

- Evaluate tradeshows and events, engage with them for sponsorships, presentations, workshops, speaker sessions and branding opportunities

- Be the custodian of the offline and online channels - from website and social media, to PR

- Own the entire content lifecycle for the products - ranging from product pitches, case studies, whitepapers, POVs to articles and blogs.

Qualifications:

1. MBA in Marketing and Sales

2. Solid product marketing experience of more than 3 years

3. Strong written, communication and people management skills

4. Team player with cross-collaboration skills to work with internal departments, trade associations, vendors and industry bodies

5. Excellent presentation preparation and delivery skills

6. Demonstrated experience in demand gen and CRM tools

7. A keen eye for design, and creative skills