OptiSol Business Solutions - Specialist - Digital Marketing

Digital Marketing Specialist (IT Domain)

Experience 4+ Years Experience.

Work Location Chennai | Hybrid.

Salary As per Industry Standards.

- Are you a results-driven Digital Marketer with a passion for IT products and services? Were on the hunt for a dynamic marketing pro to help us elevate our digital presence across USA & UK

markets.

- If you have a proven track record in the IT industry, we want to hear from you!

Role Overview:

- We are looking for a Digital Marketing Specialist with 4+ years of experience in promoting IT products, services, or solutions, ideally with deep understanding of B2B marketing strategies for the USA and UK regions.

Key Responsibilities:

- Develop and execute digital marketing strategies tailored to IT products/services.

- Run and optimize lead generation campaigns on platforms like Google Ads, LinkedIn, and Meta.

- Plan and manage content marketing, SEO/SEM, email campaigns, and performance tracking.

- Create and manage marketing funnels targeting B2B clients in US & UK.

- Collaborate with sales and product teams to align marketing initiatives.

- Monitor, analyze, and report performance metrics to drive ROI and lead conversion.

Ideal Candidate:

- 4+ years of hands-on experience in Digital Marketing for IT Products/Services.

- Strong knowledge of B2B tech marketing with a focus on US & UK markets.

- Experience with tools like HubSpot, Google Analytics, SEMrush, LinkedIn Campaign Manager, etc.

- Excellent written and verbal communication skills.

- Proactive, analytical, and detail-oriented with a growth mindset.

Bonus Points:

- Experience working with SaaS or Cloud-based IT solutions.

- Previous work with a global or remote team.

Ready to take your digital marketing role to the next level? Join us and make an impact in the IT world!