OPK e Services - Senior Manager - Email Marketing

Summary:

The Email Marketing Manager at our company will be responsible for planning and developing our overall email marketing strategy. He/She will be responsible for managing the strategy, leading teams, and ensuring that the business goals are met.

He/She will be working with the latest marketing technology in collaboration with other teams.
 
Primary Duties and Responsibilities :

- Manage and build overall email marketing strategy & Oversee the process of managing marketing calendar, campaign creation, and pre-deployment activities for email campaigns;

- Manage and report on email marketing campaigns and results; use results to determine ROI, make suggestions for improvements, and establish best practices

- Create, deploy, and monitor email marketing campaigns using the Pardot marketing automation platform; including ad hoc email campaigns, and nurture/drip-based and trigger automated email communications

- Proactively monitor marketing metrics (open rates/click-through/deliverability/etc.) and provide analysis of marketing campaigns and recommendations for enhancing the effectiveness

- Ensure solid deliverability through monitoring inbox deliverability, unsubscribe/spam complaint rates, and other deliverability metrics

- Performs day-to-day email marketing activities including, but not limited to, email campaign setup, scheduling, testing, tagging, and deployment of one-time, recurring, triggered, and dynamic content-driven campaigns

- Manage Email Marketing campaigns utilizing the ESPs to nurture the consumers offer them relevant products and services;

- Build consumer journeys based on known consumer data, signals, data attributes, and past behavioral actions;

- Collaborate with the marketing team in coming up with ideas for blogs and email campaign content to support each consumer journey;

- Work closely with analytics team, data providers, advertisers, and the internal emailers to devise various ways to segment and improve the utilization of data;

- Analyze data to come up with actionable learnings from reviewing data analytics from past campaigns;

- Collaborate with the executive team to effectively manage all internal email initiatives and processes;

- Carrying out A/B testing on Adhoc and automated marketing campaigns to maximize results

- Ensure emails follow industry standards and privacy policies

- Manage resources - Train them, Motivate them and get the best out of them.

Minimum Requirements and Skills:

- Must have an understanding of utilizing an Email Service Provider (ESP), for the purpose of sending email campaigns;

- Effective time management and problem-solving;

- Analytical and technical aptitude to perform decision modeling based on email and web analytics;

- Ability to work with cross-functional teams (e.g., IT, Internet Operations, Creative, Analytics);

- Passionate about digital marketing concepts, practices, and programs supporting a basic to a strong understanding of email marketing;

- Highly analytical with the ability to derive meaning through data analysis and reporting;

- Ability to utilize A|B testing as means to test, optimize, and rapidly improve a campaign;

Working Knowledge and Skills Required :

- 7-10 year of hands-on experience in email campaign building and list selection preferred

- Should have managed USD 100K in revenue. Should have worked with various advertising Networks.

- Should have managed a team of 40 plus resources.

- Good experience in B2C email marketing.

- Experience with email tools (Exact Target, Hubspot, Marketo, Eloqua and Netcore, etc.)

- Exceptional leadership skills

- Knowledge of the latest digital marketing trends

- Good understanding of database concepts and segmentation

- Proactive, energetic personality; inquiring, investigative mind

- Sense of ownership and pride in your performance and its impact on the company's success

Experience :

- Experience with email tools (Exact Target, Hubspot, Marketo, Eloqua, and Netcore, etc.) highly desired

- 7-10 year of hands-on experience in email campaign & strategy building

- Experience with a major Email Service Provider (ESP) or CRM platform is required.ESP experience with ExactTarget/Salesforce Marketing Cloud preferred

- Knowledge of best practices for creating email templates, dynamic content, testing methodologies, list segmentation, drip campaigns, deliverability, and CAN-SPAM laws

- Ability to manage and prioritize multiple projects and work around tight deadlines in a fast-paced environment

Education & Qualification :

- Bachelor's Degree in Business Management, Marketing and/or Communications;

Company Summary :

- We Grow Businesses With Our Holistic Approach and Experiences.

- OPK is a performance-based marketing company. We partner with clients based on a performance matrix. At OPK performance is paramount. We are pursuing highly targeted email marketing for our clients in the USA.

- At OPK, our driven experts firmly believe in digital transformation to create excellent customer experiences and increasing revenues. Everything we do is to make your business stay ahead with our comprehensive range of services including SEO, SEM, SMM, PPC, Email Marketing, Content Marketing, and ORM.

- We firmly believe that the business works best when it is groundbreaking and nimble. We look straight at the reality of your business and help you with creativity, innovation, and teamwork to let you seize the opportunities.

- We work with various networks to deliver results. At this time OPK is a 250 member Strong team at various locations in India.