Job Type: Full-time About Open Secret : - Open Secret is a platform with a vision to make every Indian family snack better. Powered by a strong operating team of strategists and marketers from Harvard Business School, IIM, and IIT with 40+ years of collective FMCG experience and backed by the strongest set of mentors and funded by prominent investors: Ananta Capital, Sixth Sense, Matrix, Vijay Shekhar Sharma (Founder, Paytm), Kunal Bahl (Co-Founder, Snapdeal), Rohit Bansal (Co-Founder, Snapdeal) and Vivek Gambhir (Director and former CEO, Godrej Consumer Products). - The goal is to become the most preferred F&B platform for families by un-junking their favorite food & beverages. Open Secret is currently available through their website at multiple ecommerce platforms, and across offline stores Pan India where they sell their entire range of un-junked snacks along with other partner brands including; Nutty Cookies, Nutty Chips, Flavoured Nuts, Nutty Shake Mixes , Chocolates, Nutty Spreads etc. About the job : We are looking for a D2C Manager with an intrapreneurial & growth mindset. A hustler who is data driven, can execute out of the box ideas. This role requires that the candidate has have high sense of ownership & capacity to function independently. Responsibilities: Brand Management: - Develop and execute comprehensive brand strategies to enhance brand awareness and equity. - Ensure brand consistency across all marketing channels and touchpoints. - Collaborate with cross-functional teams to integrate brand messaging into various campaigns and initiatives. Campaign Management: - Lead end-to-end planning, execution, and optimization of marketing campaigns to meet brand and business objectives. - Oversee the creative development process, ensuring that campaigns align with brand guidelines and resonate with target audiences. - Work closely with internal and external stakeholders to ensure seamless execution of integrated campaigns. ROAS (Return on Ad Spend) Optimization: - Implement performance marketing strategies to maximize ROAS across various digital channels. - Analyze campaign data and metrics to optimize targeting, creative elements, and messaging for improved performance. - Stay abreast of industry trends and best practices to continuously enhance ROAS. Performance Marketing: - Develop and implement performance marketing initiatives, leveraging channels such as PPC, social media, and display advertising. - Utilize data-driven insights to optimize campaigns, improve conversion rates, and drive customer acquisition and retention. - Collaborate with the analytics team to measure and report on the effectiveness of performance marketing efforts. Creative Marketing: - Oversee the creation of visually appealing and impactful creative assets that align with brand guidelines and resonate with the target audience. - Collaborate with internal and external creative teams to bring innovative ideas to life. - Ensure that creative elements contribute to the overall success of marketing campaigns. Qualifications : - Proven experience in brand management, campaign management, and performance marketing. - Strong understanding of digital marketing channels and techniques, with a focus on maximizing ROAS. - Creative mindset with experience overseeing the development of compelling visual and written content. - Proficient in marketing analytics tools and platforms. - Excellent communication, collaboration, and project management skills. - Degree in Marketing, Business, or a related field.

Mumbai

Open Secret - Head - Creative Marketing 

Open Secret - Head - Creative Marketing  ,Job Description for Open Secret - Head - Creative Marketing  in Open Secret in  Mumbai for (4-6) years of experience. Apply Now!

Job Description for Open Secret - Head - Creative Marketing  in Open Secret in  Mumbai for (4-6) years of experience. Apply Now!