Open Financial Technologies - Senior Digital Marketer

What you'll be doing :

- Plan and create of performance marketing campaigns across various channels

- Creating budget for specific campaigns and monitoring campaign performance

- Creating various landing pages and optimizing for conversion

- Analysing the campaign performance and providing in-depth insights

- Assist in the funnel optimization using various marketing tools

- Create marketing content for digital marketing campaigns and ensuring all content is consistent in terms of Open's brand voice

- Identify new digital marketing trends and ensure that the brand is in forefront of the fintech space

- Grow your skills, and learn by working closely with all departments to plan and execute exciting and engaging campaigns

- Assist in the planning and execution of other marketing activities

What you'll bring along :

- 2 years of work exp in SAAS Based companies or handing clients related to SAAS

- Experience in tracking website traffic flow, goal conversion, funnel optimization & creating insightful reports

- Good knowledge in google AdWords, Meta business manager, Linkedin Ads, google analytics, Google Tag Manager & handy with analytics tools

- Experience in creating digital advertisement content

- Experience in executing app install campaigns

- Knowledge in SEO and optimizing the pages for better organic traffic

- Strong analytical skills and experience in market research and analysis

- Ability to be a self starter who is real fast. Open is growing really fast & we'll need you to drive that boost.

- Strong analytical skills and experience in market research and analysis

- Excellent communication and interpersonal skills with the ability to collaborate effectively across multiple functions and levels within the organization

- Ability to work in a fast-paced, dynamic environment

- Experience working with regulatory agencies and compliance requirements

- Thirst to be constantly learning, experimenting, failing & going at it again