Open Financial Technologies - Digital Marketer

What you will be doing:

- Planning and creating marketing campaigns across various channels.

- Creating a budget for specific campaigns and monitoring campaign performance.

- Creating various landing pages and optimizing for conversion

- Analyzing the campaign performance and providing in-depth insight.

- Assisting in the funnel optimization using various marketing tools.

- Segmenting the users and engaging with them using various online marketing channels.

- Creating the marketing content for digital marketing campaigns and ensuring all content is consistent in terms of Open's brand voice.

- Identifying new digital marketing trends and ensuring that the brand is in the forefront of the fintech space.

What you'll bring along:

- 5+ yrs of work exp in SAAS companies or handing SAAS clients & are actively looking to level up.

- Experience in creating & optimizing digital marketing campaigns and landing pages.

- Experience in Google Adwords, Linkedin ads, Facebook ads and other marketing channels.

- Experience in app install campaigns and worked with various affiliates to increase the reach.

- Experience in tracking website traffic flow, goal conversion creating insightful reports.

- Knowledge in SEO and to optimize the website for increasing the organic presence.

- Good knowledge in google analytics, Google Tag Manager, webmaster tools & handy with analytics tools.

- Knowledge in creating, executing & managing SMS, Push notification & email-based marketing campaigns.

- Ability to be a self starter who is real fast. Open is growing really fast & we'll need you to drive that boost.

- Thirst to be constantly learning, experimenting, failing & going at it again.