Open Financial Technologies - Content Marketer

What you'll be doing:

- Develop and execute a comprehensive content strategy that aligns well with OPEN's overall marketing goals and objectives.

- Produce high-quality, original content in various formats, including blog posts, whitepapers, ebooks, case studies, infographics, videos, and more.

- Stay informed about industry trends, market dynamics, and competitor activities to ensure content remains relevant and impactful.

- Optimize content for search engines to improve organic visibility and drive traffic to our digital assets.

- Leverage channels to promote and distribute content, engage with the audience, and build a community around our brand.- Leverage content to drive customer-centric lead generation strategies to drive

- Leverage content to drive customer-centric lead generation strategies to drive pipeline growth and revenue.

- Work closely with cross-functional teams, including product management, sales, and design, to ensure alignment and consistency in messaging.

- Collaborate with designers, videographers, and other team members to create video content.

- Monitor and analyze the performance of content marketing efforts using relevant metrics and analytics tools. Provide regular reports and insights to inform future strategies.

- Uphold and enhance OPEN's brand voice and tone & ensure consistency across all channels.

What you'll bring along:

- Experience in content marketing, with a focus on content creation, optimization, and distribution.

- Exceptional writing and editing skills with a keen eye for detail.

- Familiarity with SEO best practices and content optimization techniques.

- Self-starter with the ability to balance multiple projects on tight deadlines.

- Ability to work both independently and collaboratively in a fast-paced environment.

- Creative mindset and a passion for staying ahead of industry trends.