Online Marketing Manager - Startup

Online Marketing Manager

Looking for young, smart individuals having proven experience in Online marketing.

Premier B-school candidates only

Key Responsibilities:

- To be responsible for executing and delivering the company’s digital / online marketing strategy to include online, new media, web, e-commerce and SEO to drive the business forward through key marketing channels.

- To be responsible for managing online branding, communications and campaigns through the company website, email marketing, building the online community, attracting new customers, search engine optimization, and search marketing.

- To be responsible for managing all communications to drive leads and ensure through gap analysis, appropriate support to correct performance within cost effective targets.

- To be responsible for identifying and prioritizing digital marketing objectives, creating and communicating Marketing targets / briefs.

- To review/ analyse the performance of site and for campaign reporting to ensure that revenue and costs per acquisition are managed and to ensure delivery of ROI

- To develop and execute solid plans to increase page views, unique visitors, dwell time and site ‘stickiness’ to encourage repeat usage.

- To implement and monitor SEO and PPC strategy to drive traffic and conversion rates

- To analyse and interpret user journey stats in order to improve the customer experience

- To work with the wider team to improve customer attraction and retention

- To take responsibility for managing significant digital marketing projects ensuring that they are delivered within budget and scope

- To drive marketing best practice within the organisation

Desired Skills / Experience:

- 4 - 8 years of relevant experience with MBA from top tier schools.

- Proven experience in digital marketing and online PR in an agency or consumer branding environment

- Strong understanding the digital landscape and how it can be used to support and develop the brand

- Good experience and understanding of customer and market dynamics and requirements

- Experience of digital content management

- Search engine experience, including the ability to generate inbound links from the internet

- Proficiency using tools to track and report on response rates, traffic and pick up

- Broader digital marketing skills encompassing keyword generation, PPC marketing and banner advertising

- Experience of campaign management eg Google Ad Words, Ad Mob, Email

- Experience of budgeting, reporting and analysis

- A good working knowledge of web analytics. Understanding of the principles of design for digital communications

- Ability to work in a fast-paced startup environment and easily adapt to change.

If interested in the above mentioned profile, please mail an updated copy of your resume with the CTC details at mayuri@sutrajobs.com