Online Marketing Manager

- To be responsible for managing all brand communications through digital channels, setting up, selling and executing a vision, from delivering stand alone projects to integrated campaigns, developing brand presence, tracking online and delivering brand email. The Digital Marketing Manager will be responsible for delivering the digital brand objectives

- To be responsible for developing, executing and delivering the company’s digital / online marketing strategy, planning and budget to include online, new media, web, e-commerce and SEO to drive the business forwards through key marketing channels.

- To be responsible for managing online branding, communications and campaigns through the company website, email marketing, building the online community, attracting new customers, search engine optimisation, and search marketing.

- To review technologies and explore new developments in the digital landscape to find ways to more effectively deliver the communication and business objectives.

- To be responsible for managing all communications to drive leads and ensure through gap analysis, appropriate support to correct performance within cost effective targets.

- To be responsible for improving the design, usability, content and conversion points of the company website and for the promotion and growth of the company’s web properties.

- To work with the Business Development Managers to plan and implement all online marketing campaigns including digital campaign collateral

- To be responsible for the smooth running and completion of projects across site builds, online advertising, social media, maximising online sales opportunities and search marketing

- To be responsible for identifying and prioritising digital marketing objectives, creating and communicating Marketing targets / briefs.

- To review the performance of all sites and for campaign reporting to ensure that revenue and costs per acquisition are managed and to ensure delivery of ROI

- To develop and execute solid plans to increase page views, unique visitors, dwell time and site ‘stickiness’ to encourage repeat usage.

- To analyse campaigns, identify trands and provide fast, accurate reports, optimising campaigns to produce the best return on investment for the organisation.

- To implement and monitor SEO and PPC strategy to drive traffic and conversion rates

- To analyse and interpret user journey stats in order to improve the customer experience

- To manage the use of digital media to support the company’s product strategy

- To take responsibility for managing significant digital marketing projects ensuring that they are delivered within budget and scope

- To drive marketing best practice within the organisation

- Preparation of monthly marketing reports on online marketing activities, website status, tactics, costs etc.

- Experience in handling brand management & brand building through Blogs, Articles and Press Releases.

- Providing valuable, appropriate input to facilitate becoming a key part of the organization and at all times conducting yourself in a manner commensurate with the high quality of the brands.

- Adherence to the Group Voyagers India, LLC budget.

- Ensuring the quality of support and customer service that is a hallmark of the Globus Family of Brands

- Working closely with the entire GVI team to achieve our corporate goals and objectives.

- Preferably, working knowledge of travel industry

Skills/Requirements:

- Good knowledge of MS Office

- Effective communication

- Strong inter-personal skills

- High integrity

- Effective multi-tasker

- Attention to details