Online Marketing Manager

Key Responsibilities:

The internet marketing plays a key role in the contribution and effective implementation of various online marketing strategies and tactics that include advertising, email, search engine, etc., and managing effective and professional working relationship with the company's affiliates. He/she looks out for various ways and tries to explore different online marketing trends and opportunities. He/she is also involved in the evaluation and tracking of the marketing initiatives. He/she is accountable for leading the inbound marketing strategies by creating unique content. He/she makes effective use of online marketing technologies that would aid in automating and driving various marketing campaigns. The general duties, however, are mentioned below for your reference:

1. To formulate the best search engine optimization and search engine marketing practices, website development, online advertising as well as the content to drive revenue and new customers

2. To manage all the aspects of online marketing strategies, programs and to oversee the ad campaigns

3. To perform the tests consistently so as to optimize the results based on the revenue goals outlined by the organization

4. To drive the search engine optimization programs and to make sure that the sites are ranked high for the valued set of keywords

5. To drive and develop email marketing programs, performances and make recommendations if any additional online marketing programs need to be implemented

6. To keep a track and subsequently report the key operational metrics that include traffic, performance, etc.

- The internet marketing manager in addition to the above responsibilities is accountable for the driving the marketing opportunities by identifying them. He/she is responsible for managing the development of designs for various site pages, banner advertisements, emails, etc. He/she procures assets from various resources and applies his/her latest knowledge related to web standards, content and messaging. He/she manages the online promotions that include participation in various competitions, subscription drives, etc., and is equally responsible for managing the online marketing budget.

- He/she works in close coordination with the marketing and creative teams to ensure that all the online marketing activities comply with the policies and standards laid down by the organization. He/she is responsible for reporting the traffic and sales figures and plans out activities that would help in increasing the traffic and enhancing the sales figures for the organization. He/she provides inputs into web design and navigation, so as to improve the retention as well as the conversion of site visitors. Thus, the responsibilities are varied and complex in nature.

Essential Skills and Abilities

- The internet marketing managers should have in-depth knowledge of the online media, SEO, affiliate marketing, email acquisition, etc. They should possess superior writing and communication skills. They should be a creative thinkers with an entrepreneurial spirit. They should have very proactive work ethics with great organizational skills and attention to detail.

- They should have a great follow through attitude and should complete all the tasks with minimal supervision, with special emphasis on solving problems. They should have the ability to manage multiple tasks, strong project management skills and should be ready to work in cross functional teams. He/she should be extremely well organized and should be able to delegate work according to the priority needs. Strong written and oral communication skills are a must. Being in the managerial position, they should be able to lead and supervise the team and should be able to work independently as well as demonstrate team work.