Online Marketing Lead/Growth Marketer - Sportswear Startup

Online Marketing Lead/Growth Marketer | Full-stack sportswear startup

- Here is a chance to work for a sportswear brand that is creating waves with their unique products, and be a part of their marketing and branding team.

- Our client is a full stack sports clothing startup based in India that sells online and through selected high street retails. It offers innovative performance footwear and apparels with a focus on designing and manufacturing functional gear to enhance athletic performance. They offer premium active wear & sportswear for runners, professional athletes, and men who strive to push themselves in every aspect of their life. They own the end-to-end supply chain logistics and have a manufacturing unit in Bangalore.

- Founded in 2015 by an Indian squash champion and Harvard alumni, our client offers consumers a constantly updated selection of attractive and functional sportswear online, produced by its fully integrated, in-house design and manufacturing facilities. In 2019, our client has raised $1.5M funding and has been selected in the prestigious first cohort of Sequoias Surge Incubation program.

- As the Online Mktg Lead/ Growth Marketer, you will work with the team to develop and maintain strategies for acquisition, retention and reactivation through multiple channels

What you will do:

- Supporting Business team in terms of marketing plans that help them achieve business targets, grow key metrics of revenue and Return on investments.

- Spearheading the marketing strategy and growth plan

- Figuring out growth opportunities from all marketing channels, by improving all stages of funnel.

- Analysing digital assets in order to ascertain best practices for growing the business

- Working with the creative team to define clutter breaking visual language

- Planning Trade engagement programs and implement with help of design and branding teams.

- Working on all channels: including SEM/SEO, Social, contextual targeting, retargeting, traditional marketing, inbound channels and other.

Candidate Profile:

- What you need to have

- Min 4+ yrs of exp on end to end digital marketing.

- Has strong exp on improving ROI, Bidding, online page clicks, PPC, promoting, branding, SEO/SEM activities etc.

- Has to understand the requirements and lead the team in right direction

- Startup mindset: we're all rolling up our sleeves

- Bachelors Degree/PG with 3-5 years of marketing experience with direct-to-consumers brands.

- Experience within a high-growth start-up a big plus.

- Exp in bidding for ads on various platforms

- Exp in all kinds of marketing trends and reports and analysis.