Online Marketing - eCommerce

Zovi.com, Bangalore, India

Zovi is the first exclusively online e-commerce venture providing apparel for men and women. Each Zovi is exclusively deigned, produced under Zovi’s brand and sold exclusively through its online channel www.zovi.com . They have been funded by a reputed private equity and have a dynamic management team. To know more kindly visit their website www.zovi.com or read on web - http://www.vccircle.com/500/news/saif-partners-leads-55m-investment-in-zovicom

Business Nee : Zovi is online only apparel and accessories brand with no offline retail presence. Bulk of the marketing efforts will be on the digital media across Owned, Earned and Paid media to acquire new customers. The growth in Paid media will be a key driver to overall site traffic and business
Objective

- Drive traffic growth momentum across paid media such as display, google, banner etc

- On site conversion- to lead landing page development to drive onsite conversions

- Cross Sell - to lead the cross sell effort to existing customers across the digital and tele channels

Key responsibilities

- Develop quarterly marketing plans which details activities to follow to achieve the needed customer acquisition targets

- Develop and implement an online go-to-market plan, working in conjunction with the product team

- Leverage inbound marketing channels like social media, blogosphere evangelizing for product reviews etc.

- Search Marketing (analysis of keyword campaigns) and optimize website content (SEO) to ensure both search engine visibility and favorable user experience

- Strike potential affiliate marketing partner relationships for Robemall products

- Specify market requirements for current and future products by conducting market research

Experience required

- 5+ years of experience

- Search/Paid media across OTA, BFSI , Ecommerce companies Or within digital agencies

- Proficient in the use of web analytic tools such as Google Analytics, Omniture Site Catalyst ,etc

Attitude and Skills

- Proficient in the use of web analytic tools such as Google Analytics, Omniture Site Catalyst ,etc

- Should have analytic frame of mind with strong sales orientation

- Should be creative and energetic with strong action orientation

Please send your resume to bhupesh.gupta@krizalis.com