Online Marketing Channel Head

We have an opening for Marketing online Channel Head with one of our Global MNC client based out of Mumbai.

Role Specification:

Head of Marketing Online Channel will drive all online marketing efforts along

1.Organic Search (SEO),

2.Paid Search (Google Adwords, Yahoo, etc.) and

3.Online affiliates and banners.

Functional Specifications:

1.Taking ownership for developing an online marketing strategy with full P&L responsibility

2.Meet and exceed monthly and quarterly target levels for number of customers, overall bookings, marketing spend & contribution margin

3.Managing all acquisition and retention channel marketing in order to grow the market

4.Continuously analyze campaign results and drive testing initiatives and decisions based on data

5.Managing the marketing budget, executing the acquisition and retention marketing initiative through channels such as acquisition email, affiliate programs, search marketing

6.Play a key role in the cross-functional team effort to optimize the site for Natural “organic” search listings

7.Testing new channels to define a marketing strategy that meets business objectives

8.Ensure that rapid testing and learning continue within the channel to promote incremental growth and critical breakthroughs

9.Working closely with in-house creative, in order to optimise creative materials and develop innovative online and direct mail concepts

Experience -

Several years of experience managing and developing SEM and/or SEO programs.

Interested candidates may mail their resume/queries to prabhat.sharma@mafoirandstad.com

Prabhat