Online/Digital Marketing

ABM – Digital Marketing

This position would be based out of Corporate Office and would be reporting to the Brand Manager.

Position: ABM – Digital Marketing

Location: Corporate Office, Pune

CTC: 9 Lpa -11 Lpa.

Position Summary:

- The incumbent will support new and existing digital business development activities with emerging and current platform partners. He/she would also identify, analyze and develop digital opportunities for areas such as online, social media and new internet connected devices and shall be solely responsible for the performance of all digital/social media campaigns

Key Accountabilities:

This position needs to ensure the following:

- Create, manage, and analyze all digital media campaigns across multiple platforms and search engines to ensure acquisition and conversion goals are met

- Day-to-day management of digital media/social networking campaigns including coordinating creative production with agency partners for marketing material and content apps for mobile/social platforms, social media comment generation and responses, landing page optimization, budget management

- Develop implement and monitor new campaigns associated with product launches

- Work with development teams to improve site architecture for SEO, recommend content and user experience development strategies

- Drive in-depth quantitative analyses and reporting of digital media performance metrics

- Primary point of contact and subject matter expert for digital paid media and social platform experiences with both internal and external contacts

- Work with the Digital Media Agency, Advertising Agency, Brand Building, Brand Development and Leadership Team to set goals, refine strategy, and review progress

- Research emerging technologies for industry best practices and opportunities to improve internal tools and capabilities of paid media

Major Challenges:

- Aligning internal and external stakeholders on the digital roadmap for the brand for the year

- Project management skills need to be extraordinary to ensure things get delivered on time

Scope & Job Nature:

As the leader of the Digital Marketing team, this position requires:

- A creative and conceptual thinker with the ability to develop innovative campaigns to meet aggressive goals

- An analytical mindset, with a passion for user experience and relentless drive for performance to optimize our digital media campaigns.

- Hands-on knowledge of best practices in digital media /SEO/SMM

- A proven track-record of delivering qualified traffic to owned and earned channels/ improving quality of engagement in social media

- The ability to operate on both a strategic and tactical level including managing strategic partnerships, optimization programs, creative and content testing and analytics. This would involve managing the chosen Digital Agency partner as well as adopting best practices and managing relationship with the Regional digital team

Qualification and Experience

- The ideal candidate will be someone who has personally managed and executed large-scale digital media programs by going beyond conventional executions and delivering best in class experiences to drive deeper, enriching and lasting relationships with the TG

Essential:

- Bachelor’s degree in marketing, communications, computer science, or related field

- The candidate must have demonstrated extensive social media experience - the person is actively participating in a wide variety of social media activities such as blogging, community development and management, social bookmarking, commenting, etc. and is well-connected with the broader social media world

- 4 - 6 years of hands-on experience in digital media marketing , social media management, mobile and email marketing, driving user experience

- Deep knowledge of SEO/digital paid media best practices/SMM/Google Analytics/ Pay Per Click (PPC) optimization, Google Adwords, Google Analytics, A/B Testing as well as a working knowledge of current and emerging trends and technologies

- Excellent analytical skills to assess ROI and program effectiveness

- Strong written and verbal communication skills

- Excellent time and project management skills

- Creativity, teamwork and strong attention to detail required

Desirable:

- Experience integrating and optimizing traditional media programs with Online paid channels and social media marketing.

Contact:- amit_sharma@kellyservices.co.in