OneCard - Product Marketing Role - Performance Marketing

About The Team :

Have you ever dreamed of making a real impact on the way people use their credit cards?

The Growth team is the engine that drives growth at OneScore/OneCard. We focus on data, product, and marketing-driven approaches to ensure our product is the preferred choice of the majority of people living in our target region. We're a team of experienced growth experts who've worked at multiple companies growing multiple apps from 0-10M users.

We're constantly innovating and trying to find new ways to make our apps grow faster.

What You'll Be Doing:

Strategy: Identify new long term strategies as well as creative growth hacks for the One's product.

Implementation: Work with product, marketing, design, data & tech teams to implement your growth strategies.

Scaling: Roll up your sleeves to help scale the business in a fun environment.

What Skills You'll Need :

- Must have a minimum of 2 - 4 years of work experience in a fast-paced start-up in the fintech domain/fast-growing NBFC.

- An innovative and detail-oriented approach to problem-solving, considering all sides of a problem and the short and long term impact of each decision

- Experience analysing data, drawing accurate conclusions, and adjusting strategy

- Focus on digital-growth marketing, product scale-up & digital acquisitions/partnerships.

- Experience using online advertising solutions such as google (UAC), social (Facebook, Instagram, Linkedin & Twitter), programmatic & affiliate marketing.

- Deep familiarity with all digital marketing channels and app marketing strategies.

- A sharp focus on user behaviour & the ability to win over user segments.

- Strong background in working with cross-functional teams.

- Creating a content engine that addresses user needs and drives the target audience

- Identifying top channels and running organic experiments to drive growth

- Ensure user behaviour is integrated into product planning and development.

- Excellent communication and presentation skills.

- Top Tier IIT, IIM, Reforge & GrowthX combination preferred.

- SQL skills are a plus.

A Little About Us :

FPL Technologies ("First Principles Labs", "FPL") has been founded with the mission of re-imagining credit and payments from first principles. FPL believes that consumption credit linked to overall consumption expenditure in India will grow at a healthy and consistent pace in the next decade, however, existing credit products need to be more digital, flexible, transparent, and simple to end-customers to build adoption.

We as a team strongly believe that to create a consumer-centric experience we need to eliminate the current human-centred processes with an end-2-end mobile app experience which puts the customers in complete control, FPL is backed by marquee investors and the founders are ex-bankers and IIT-IIM-ISB alumni with deep expertise in payments, credit and building, and scaling digital businesses.

What We Are Looking For :

You can work autonomously and take ownership. We thrive with space and responsibility to solve problems.

You operate best without bureaucracy. We don't hide behind fancy job titles or clunky processes 'because that's how things are done.

You approach work in a logical way. We are not afraid to make mistakes but we use data and logic to back up decisions and improve understanding.

And you share our mission to solve people's relationship with their credit as the product with first principles and customer-first policy.

The Benefits:

Competitive salary

All the latest tech you need

Free breakfast, lunch & snacks!

Health Insurance - for you & family

Roll with a free OneCard Metal Credit Card

Location - Pune