Omnichannel Lead/Manager - Campaign Management

What you will do :

Plays the role of key client contact, builds trust with clients as their focal point for omnichannel campaign execution

- Collaborates and aligns to brand campaign objectives and result areas

- Maintains campaign blueprint. Helps Country and Brand teams with campaign design through data-driven customer insights. Maintains a deep understanding of available data and campaign analytics (both internal and external).

- Defines test plans, collaborates with teams to monitor performance

- Overall responsibility for delivering a seamless Omni-channel experience for the brands.

- Ensures that processes are effectively administered. Establish, maintain, manage all deadlines, dependencies, and deliverables across all internal production, platform vendors, client teams.

- Proactively manage changes in project scope, identify potential integration risks, and devise contingency plans.

- Serve as a primary point of contact for Brand and Country teams', managing effective communication across teams.

- Keeps track of timelines to ensure project deadlines are met.

Must Have:

- 6-12 years of campaign execution experience in pharmaceutical marketing.

- Experience with analytics, and customer segment targeting, and tactics is desirable.

- Strong knowledge of digital marketing in the pharma space, and insight into digital marketing in the medical community as well as outside the industry.

- Experience analyzing customer metrics, drawing insights, and proposing appropriate action.

- Understanding of digital and omnichannel marketing channels in pharma.

- Data driven mindset with 4-6 years of work experience doing quantitative analysis at the digital campaign, customer, channel, and content level. Previous Pharma experience is required.

- Ability to manage multiple project timelines with critical deadlines and interdependencies.

- Evaluate and analyse Omnichannel program execution quality vs. industry standards and benchmarks in the digital space and stay apprised on emerging trends and key learnings.

- Develop key project customer experience metrics and key performance indicators for executive level reporting, monitor, analyse, and report ROI of customer engagement initiatives.