Omni-Channel Manager/Digital Brand Manager - Retail

Education: MBA /Equivalent from reputed institute

Experience: 3-4 years experience handling brand management; and 4-5 years handling omni-channel/digital strategy & initiatives (brand side or agency side handling multiple brands).

Summary:

- Overall responsibility for delivering an Omni-channel experience for the brand across channels including digital & online initiatives, social media, mobile, website.

- Communication and promotions to be consistent across all channels and enabling effective research through these "channels" of communication enabling ROPO (research online purchase offline).

- Make the marketing efforts even more effective and efficient with communication that are relative to a specific consumer determined by purchase patterns, social network affinities, website visits, loyalty programs, and other data mining techniques.

- Provide a seamless brand experience, regardless of channel or device. Consumers can now engage with a company in a physical store, on an online website or mobile app, through a catalog, or through social media.

- They can access products and services by calling a company on the phone, by using an app on their mobile smartphone, or with a tablet, a laptop, or a desktop computer. Each piece of the consumer's experience should be consistent and complementary.

Key Responsibilities:

Developing strategy & plans:

- Understand the road map of brand and future initiatives

- Undertake research to understand consumer and shopper trends, information seeking behavior and usage of new age mediums

- Share best practices in the industry & outside the industry

- Develop plans keeping in view the above points

- Collaborate with brand communication & activation teams to give fillip to brand campaigns & promotions

Implementation of Plans:

- Lead the Omni-channel & digital initiatives with external agencies to make them understand the communication needs of the brand

- Share the road map, initiatives and campaigns of the brand with the agency, set goals and drive their performance

- Discussions with design & buying teams, ensure that the right product merchandise is short-listed and displayed across channels

- Manage photoshoots and videos production by liasioning with internal departments and external agencies

Influencer management programme:

- Leverage fashion bloggers and fashion stylists on the digital space

- Manage events & activities such as fashion workshops, fashion events for stylists & bloggers and other new initiatives which may be done from time to time

Content development & management:

- Work with the key internal stakeholders on all matters relating to Omni-channel & digital communication

- Manage the content for the brand in the online space

- Manage the content on seasonal campaigns, fashion stories, trend notes, new fashion product categories and brand properties

Social media management:

- Drive and manage the social media initiatives of the brand

- Develop content and drive brand & seasonal campaigns on social media

- Develop social-media properties for the brand; plan and execute the same

- Drive brand engagement on various social media platforms

Website:

- Creation and maintenance of a dynamic website for the brand

- Drive innovation & engagement on the website

- Work with external agency/Dubai team to ensure information is up-to-date

- Act as a single point contact for content creation, blogs, pictures, campaign launch on website