OML - Manager - Branded Content

Key responsibilities:.

- Manage multiple accounts; and develop positive working relationships with clients at senior levels.

- Drive client retention, renewals, upsells and client satisfaction Pitching fresh and innovative ideas to clients and ensuring higher billing through upselling, renewals and retention.

- Overseeing campaigns and projects to a specific schedule and within an agreed budget.

- Using your knowledge and skills to push clients, internal teams and vendors in the most productive direction.

- Partner with internal cross-functional teams to understand customer goals and key performance metrics and exceed those goals throughout the campaign.

- Supervise the execution, monitoring and measurement of marketing campaigns and their success.

- Maintain a healthy P&L for the team ensuring high efficiency, performance and profitability.

- Lead and encourage teams to perform to the best of their ability.

- Manage team's work flow and load.

- Ensure timely team reviews & OKRs.

- Manage team expectations and take active interest in their personal & professional development.

- Work closely with the management to think through the brief, the insight, the approach and the strategy for new business development.

Skills:

- Significant experience in professional client relationship management.

- A solid background in content, social media, digital marketing or advertising.

- The ability to plan and strategize at a senior level.

- A persuasive and confident approach to creative projects.

- Excellent written and oral communication skills.

- Effective team management capabilities.

- A keen attention to detail and budgetary restraints.

- Full awareness of creative processes and techniques - including digital platforms.

- The willingness to note relevant trends and develop ideas.

- The ability to work as an authoritative figure in a busy team.

- Exceptional presentation skills to develop ideas and concepts into compelling campaign lead strategies.

- Creativity, attention to detail, and adaptability.

- Ability to drive creative direction and vision for multiple projects simultaneously.

- Knowledge of how video content development works is an advantage.

- Should be well adept with global & Indian trends, formats and developments in branded content.

Qualifications and Prior Experience:

- At least 7-9 years of experience in building creative digital branded content campaigns at a publisher, agency or media house.

- Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile.

- Proven experience with concept development including long form Content.

- Strong creative vision with an understanding of business objectives.

- Track record of creating ideas for global or large regional brands.

- Previous work experience on alcohol brands is a plus.

- Expertise in social best practice across all platforms.

- Have deep knowledge in running a 360-campaign, from strategy development to tactical execution (including AV/trailers, digital/social, OTT).