KEY RESPONSIBILITIES :
- Develop clear ideas and concepts in line with the theme
- Produce sketches, storyboards, roughs to visualize ideas
- Understand marketing initiatives, strategic positioning and target audience
- Benchmark competitors storyline and create unique ideas for implementation
- Take work from concept to final execution within deadlines
- Manage and delegate responsibilities to other designers and provide directions.
- Stay on top of all trends and maintain best practices The goal is to translate marketing and branding strategies into innovative and impressive.
Key competencies/skills required :
- Proven working experience as Art director
- Demonstrable graphic design skills with a strong portfolio
- Incorporate feedback and take/give direction well
- Team player with strong communication and presentation skills
- Must have experience in design concept, develop concept & translate theme into creative.
- Must have good conceptual creation skills
- Must be very good in presenting the story line and theme.
- Must have developed concepts on lifestyle, Home living, Luxury living, Community living & Modern living amenities.
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