Posted By
Posted in
Sales & Marketing
Job Code
705125
Responsibilities :
- Planning the overall digital marketing strategy with respect to the company's short, medium and long term business goals
- Planning and executing multiple awareness/lead generation/ other digital campaigns
- Devising strategies to drive online traffic - including web, SEO/SEM, social media, content, email and display advertising
- Tracking conversion rates and making improvements to the website.
- Measuring and Reporting campaign performance
- Plan and implement Course-corrections, if any
- Enhancing the digital presence of the Aasaanjobs - social media, other digital platforms
- Improving the usability, design, content and conversion of the company website
- Evaluating new tools and technologies - Provide thought leadership and perspective for adoption where appropriate
- Planning and controlling the digital marketing budget
- Building and managing the digital marketing team (SEO, Social media marketing, content etc.)
Skills & Qualifications:
- 6-12 years of experience in Marketing with at least 4 years in digital marketing
- Bachelors/Masters (preferred) degree in Marketing - Preference would be given to Engineers & MBA from Tier 1 institutions
- Strong analytical background with data driven approach
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Up-to-date with the latest trends and best practices in online marketing and measurement
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Posted By
Posted in
Sales & Marketing
Job Code
705125