OLX Group - Lead - Trade Marketing - IIM/ISB/MDI/FMS

OLX Group is now for Trade Marketing Lead

Trade Marketing Lead;

Responsibilities:

- Planning the overall corporate engagement and communication strategy with respect to the company's short, medium and long term business goals

- Enhancing brand equity of the Aasaanjobs amongst corporates through offline channels

- Creating content and managing communication with existing / new partner companies

- Ensuring alignment of creatives and messaging across all offline channels: activation/events, trade etc. Communicate and drive integration with Sales

- Planning, organizing and executing lead generating BTL events - Plan for participation in corporate events, fairs, conferences, etc.

- Planning and controlling the trade marketing budget

- Building and managing the trade marketing team (events, content etc.)

Skills & Qualifications:

- 4 to 6 yrs of experience - largely in trade marketing, corporate communication, conducting BTL events etc.

- Bachelors/Master's (preferred) degree in Marketing - Preference would be given to Engineers & MBA from Tier 1 institutions

- Strong analytical background with data-driven approach

- Highly creative with experience in devising corporate campaigns

- Up-to-date with the latest trends and best practices