Job description
- Build and drive a strong Digital Marketing strategy.
- Responsible for Performance Marketing - media buying and customer acquisition on all digital channels including Facebook, SEM, Display Advertising, Affiliates, Remarketing, and Email.
- Manage the existing team and scale the marketing function.
- Drive the offline customer acquisition strategy and execution
- Develop the overall marketing and communications strategy to drive brand building.
- Build and lead the product marketing strategy
- Evaluate and build strategic partnerships for long-term growth
- Drive the social media marketing strategy
Desired Profile
- At least 8 years of overall marketing experience with 3-4 years preferably in Ed-Tech Industry or E-Commerce
- Proven track record of marketing excellence in high-growth, entrepreneurial company
- Candidate with the unconventional approach to problem-solving
Previous experience of working in startups a plus
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