Oliveboard - Performance Marketing Manager - Acquisition

About Oliveboard:

Oliveboard founded in 2014, is one of India's leading exam prep platforms that helps students prepare for 100+ Government and Banking examinations.

The Oliveboard App currently has 5M+ downloads with an average user rating of 4.5+.

Roles & Responsibilities:

- Complete ownership of SEM and Display Marketing channels, responsible for achieving Oliveboard's key marketing metrics.

- Lead the entire account strategy and work with the rest of the marketing team for campaign execution

- Will be responsible for keyword research, account structuring, campaign creation, ad copy ideas, creative suggestions, deciding best bid strategies, running A/B experiments etc. as per Google's best practices.

- Analyze data, identify new opportunities and come up with innovative ideas and new opportunities which can efficiently scale our marketing efforts

Experience & Skills Required:

- 3+ years of hands-on experience in managing SEM and Display accounts

- Experience with handling a monthly budget of at least 20 lakh+

- Strong analytical skills

- Very good communication, interpersonal and team collaboration skills.

- Ability to work in a fast-paced environment that changes rapidly. Experience with Ed-tech/E-commerce companies is a plus.