Oliveboard - Manager - SEO & Content Marketing

Responsibilities:

- Drive organic search traffic to web landing pages and hundreds of listing pages using a variety of on-page and off-page tactics, SEO & ASO.

- Drive organic discovery traffic by implementing content marketing & influencer marketing ideas on Blogs, Social Networks, YouTube, Quora and other affiliate platforms

- Track the website traffic flow and provide internal reports regularly. Conduct on-site and off-site analysis. Compile performances report using Analytics tools.

- Drive site optimization by improving site structure, page construction, SEO

- Plan, develop & execute a compelling content outreach strategy across multiple channels

- Build a long term content outreach calendar Link building with blogs, sites, makers, influencers, etc

- Ensure distribution of the content on various channels including domains, community, forums, groups, and individuals

- Collaborate with the team for user focused campaigns

- Knowledge of ahref, SEM Rush and other relevant tools.

Desired Profile

- 4-5 years of experience in SEO, preferably in EdTech/ consumer internet space.

- Relevant experience in content marketing including Blogs and other channels.

- SEO technical analysis and evaluation

- Proficient in marketing research and statistical analysis

Oliveboard is one of fastest growing edtech start-ups in India with a base of over 7 million users across all 28 States and 2000+ cities & towns of India.

Oliveboard helps students prepare better for competitive exams. We are passionate about delivering a more data-driven form of learning where students can learn through videos and live classes while taking various kinds of practice tests anytime and on any device. The adaptive engine continuously provides feedback to help the users to help improve their performance.