Oliveboard - Manager - Search Engine Marketing

Oliveboard is an Online Ed-Tech platform to help students prepare better for competitive exams. We are passionate about delivering a more data-driven form of learning.

Oliveboard's adaptive platform provides complete practice for an exam- Mock Tests, Sectional Tests, Adaptive Tests, Group Study Games along with Conceptual Videos & Lessons - all on one intelligent platform that continuously provides targeted recommendations on weak areas.

The role:

We at the Marketing Division of Oliveboard are looking for a performance marketing manager to come and drive digital marketing front and play a significant role in our growth phase. Come, be a part of a rapidly expanding technology-based firm with a foundation of real talent, and work with real innovators whilst achieving one's own goals.

This is a permanent, full-time position, offering an excellent salary and benefits along with great career prospects.

Job Description:

- Manage acquisition campaigns on offline and online channels including Search, Paid Social, Display, Mobile, with a primary focus on digital channel performance

- Use a data-driven approach to manage campaigns and derive insights on strategy and performance

- Assist in the maintenance and monitoring of reports, budgets, campaign performance, ROI, and other channel metrics

- Help support weekly and monthly reporting of channel metrics, goals, and other KPIs

- Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance

- Work closely with the other teams and stakeholders to ensure acquisition goals are met

Required skills :

- 3+ years of social and search performance marketing campaign management, with agency-side experience highly valued

- A deep understanding of the key metrics and levers available to drive performance marketing optimizations and cost-per-acquisition improvements, particularly in AdWords

- A strong grasp of web analytics, A/B testing, and metrics-driven marketing

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

Salary offered : 6-7LPA