Oliveboard - Head - Digital Marketing

Oliveboard is an Online Ed-Tech platform to help students prepare better for competitive exams. We are passionate about delivering a more data-driven form of learning

Oliveboard's adaptive platform provides complete practice for an exam- Mock Tests, Sectional Tests, Adaptive Tests, Group Study Games along with Conceptual Videos & Lessons - all on one intelligent platform that continuously provides targeted recommendations on weak areas.

The role:

We at the Marketing Division of Oliveboard are looking for a VP Marketing to come and lead us from the marketing front, both online and offline and play a significant role in our growth phase. Come, be a part of a rapidly expanding technology-based firm with a foundation of real talent, and work with real innovators whilst achieving one's own goals.

This is a permanent, full-time position, offering an excellent salary and benefits along with great career prospects.

Job Description:

- Build and drive a strong Digital Marketing strategy.

- Responsible for Performance Marketing - media buying and customer acquisition on all digital channels including Facebook, SEM, Display Advertising, Affiliates, Remarketing, and Email.

- Manage the existing team and scale the marketing function.

- Drive the offline customer acquisition strategy and execution

- Develop the overall marketing and communications strategy to drive brand building.

- Build and lead the product marketing strategy

- Evaluate and build strategic partnerships for long-term growth

- Drive the social media marketing strategy

Required skills :

- At least 8 years of overall marketing experience with 3-4 years preferably in Ed-Tech Industry or E-Commerce driving B2C business.

- Ability to deep dive into customer insights and convert them into marketing spends and then to measurable objectives.

- Proven track record of marketing excellence in high-growth, entrepreneurial company

- Strong understanding of how to drive user acquisition on multiple advertising channels.

- Candidate with the unconventional approach to problem-solving

- Previous experience of working in startups a plus.