Olam Agri - General Manager - Sales

Key Deliverables:

- Sales Strategy Development: The General Sales Manager is responsible for developing and implementing the company's sales strategy at a General level. This involves setting sales targets, defining sales territories, and creating plans to achieve revenue and growth goals.

- Market Development: Assess market trends, customer needs, and competitor activities to identify untapped opportunities and potential threats. Develop market entry strategies for new product launches or expansion into new territories. Collaborate with the marketing team to design and execute promotional campaigns to increase brand awareness and market share.

- New Customer Acquisition: Identify potential customers and explore opportunities to expand the customer base in the region. Develop and maintain a network of contacts to generate new business leads. Conduct market research and competitor analysis to identify unique selling propositions for attracting new customers.

- Team Management: They lead and manage the General sales team, including sales representatives, regional managers, and other sales staff. This involves hiring, training, mentoring, and providing ongoing support to ensure the team is motivated and productive.

- Performance Monitoring: They monitor and evaluate the performance of the sales team, tracking key performance indicators (KPIs) such as sales revenue, customer acquisition, and conversion rates. They also identify areas where performance can be improved and take corrective actions.

- Market Analysis: The General Sales Manager keeps abreast of market trends, competitor activities, and customer preferences. They use this information to adapt the sales strategy and ensure the company remains competitive.

- Budget Management: They are often responsible for managing the sales budget at the General level, which includes allocating resources effectively to meet sales goals while controlling costs.

- Sales Forecasting: Accurate sales forecasting is crucial for planning and resource allocation. The General Sales Manager is often responsible for predicting future sales trends and adjusting strategies accordingly.

- Customer Relationship Management: Building and maintaining relationships with key customers and clients is vital. They may be involved in high-level negotiations and maintaining important partnerships.

- Reporting and Analysis: The General Sales Manager generates regular reports and analysis to provide insights into sales performance, market trends, and areas for improvement. They present this information to senior management.

- Sales Training and Development: Implementing training programs and workshops to enhance the skills and knowledge of the sales team is also a key responsibility. This ensures that the team is equipped to succeed in their roles.

- Communication & Compliance: Effective communication is essential, as they need to coordinate with various departments, including marketing, product development, and customer support, to ensure a cohesive and customer-focused approach. Ensuring that the sales team follows all relevant laws and regulations, as well as company policies and ethical standards, is important to avoid legal and ethical issues.

- Adaptation to Change: The sales landscape can change rapidly, so the General Sales Manager needs to be adaptable and open to new technologies, strategies, and best practices to stay competitive.