Olacabs - Zonal Marketing Manager - North

About the role:

The person who is go getter, proactively reach out to market, effectively communicate with consumers and engage through various communication channels and plan execute campaigns, make travel great experience for the OLA customers

KRAs:

- Consumer Research & Product Development: Develop a good understanding of the market and the consumer to define/ improve on our product offerings set right communication, and develop a structured approach to acquire/ re target repeat customers.

- Community engagement: Be the brand ambassador for Ola - Conceptualize, organize and Involve - Effectively reach out to potential customers and build a loyal, active and a healthy community of Ola customers across online and offline platforms!

- Conceptualize & Execute Campaigns: Actively engage with potential and current customers through various interaction media (online + offline) by launching campaigns maximizing ROI and effectiveness.

- Campaign analysis: Defining metrics for evaluation of campaigns, work closely with Business Analyst and monitor the progress of campaigns.

- Budgeting: Work closely with top management team on Marketing budget - Planning, delivery and evaluation

- Coordination: Agencies and Partner coordination, interact with sales and marketing team.

- On ground execution with Agencies/ Vendors/ Partners: Print & other vendors, Activation agencies, Media Agency (Radio), Corporate & Event Partners.

- Team Coordination to get things done in time: Work closely with the sales team to chalk go to market strategy in sync with the sales targets, coordination with central marketing team

Candidate background required (Education & Experience):

- MBA with 1 + years of specialization in marketing but an open minded, out of the box thinker, team player and a fast self-learner by person type!

Company Profiles:

Olacabs is an online car aggregator and the first of its kind to be launched in India. Started in 2010 by two IIT Bombay graduates, we are young and energetic company based in Mumbai. Nothing excites us more than using technology to bring the same efficiency and customer experience to the car rental industry that you expect from flights!

We're looking for extremely talented people to help us bring the transportation industry into the 21st century. Your contributions will not just move bits, but move actual people. Are you up for the challenge-

For more details login to www.olacabs.com