Location : Bangalore
Marketing Analyst Responsibilities :
- Work with marketing, product and tech teams to build an analytics ecosystem at OFS
- Understand and analyze data to drive business insights to generate revenue and improve customer experience
- Work closely with digital marketing team to provide data backed recommendations to improve the efficiency and scale of marketing campaigns
- Data visualization through automated dashboards, graphs and reports for easy consumption of data with the marketing team and senior management
- Own tracking and analytics of end to end marketing and product funnels to drive better business outcomes
Desired Skills and Qualifications :
- 5 to 8 years of work experience working in data analytics with marketing teams in a high growth consumer startup
- Graduate degree in engineering or statistics
- Strong problem solving ability - Candidate needs to exhibit structured thinking, strong Analytical Skills and Process Orientation
- Strong in Data analytics, Reporting, Visualization & Automation
- Prior experience of working with and an in-depth understanding of tools like Google Analytics, Branch/Appsflyer and CleverTap/MoEngage
- The candidate should be proficient in SQL (PostgreSQL, MySQL, etc.)
- Should be proficient in Excel; good understanding of descriptive and inferential statistics
- Should be comfortable in using Python, R or VBA to build automated dashboards using Plotly, Dash, Flask, Django, R-Shiny, etc.
- Basic understanding of machine learning algorithms like Linear & Logistic Regression, Decision Trees, Random Forest, etc. & knowledge of visualization tools like Power BI, Tableau, matplotlib, D3.js, etc. is preferred.
Didn’t find the job appropriate? Report this Job