About the Role and Team:  Ola! Do you enjoy innovating- Are you looking for a role with end-to-end ownership and visibility in India's leading rideshare provider-   The Ola Customer Acquisition & Engagement Product team owns running performance marketing programs and building intelligent products that get customers to Ola and keep them coming back.   As the Associate Director for Customer Acquisition, you will lead a team of performance marketers and devise and execute digital marketing strategies to acquire new customers to the platform. You will be a hands-on execution expert in mobile marketing, and will work closely with the product and technical teams to improve the product experience for first time customers.   OlaCabs offers a creative, fast paced, entrepreneurial work environment where you'll be at the center of innovation fuelled by a passion to Make in India.   Responsibilities:  Develop customer acquisition roadmap across digital channels including strategy, processes and tools  Work with product teams to prioritize features that help drive new customers to the platform  Continuously test new channels of acquisition by prioritizing experiments and rigorous testing  Grow and maintain reporting infrastructure, including performance tracking and forecasting  Collaborate with central & global online acquisition partners to build world-class practices  Requirements:  Be a domain expert with solid online acquisition experience (5+ years relevant experience)  Proven knowledge and expertise in online acquisition (search, programmatic, content) tactics and best practices, include leveraging customer insights to drive web sales channel growth - experience building in-house tools a plus  Deep experience with Google and Facebook advertising products  Experience in real-time performance optimization of results and managing significant advertising budget ($Xmm/month spend)  Needs to be Data Driven, Innovative and Efficient  Proven experience in quantitative & qualitative analysis to justify proposed actions & contingencies, including experience with A/B and multivariate testing  Experience computing CAC, LTV and marketing ROI metrics  Demonstrates ability to prioritize activities effectively; focus on critical few, communicates and aligns conflicting priorities & proposes solutions  Candidate Background :  Experienced people manager (2+ years people management experience). You will manage a team of campaign managers. Coach and grow this team to meet their team objectives as well as personal development goals  Technical degree (CS, EE, - ) + MBA from premier institute preferred  Proven experience defining and executing long term mobile marketing (acquisition/engagement) programs

Bangalore

OlaCabs - Associate Director - Digital Marketing 

OlaCabs - Associate Director - Digital Marketing  ,Job Description for OlaCabs - Associate Director - Digital Marketing  in Ola Cabs in  Bangalore for (8-10) years of experience. Apply Now!

Job Description for OlaCabs - Associate Director - Digital Marketing  in Ola Cabs in  Bangalore for (8-10) years of experience. Apply Now!