OLA - Category Manager - IIM/ISB/FMS/MDI

About OLA :

OLA is a vertically integrated mobility group across products (personal mobility), services (ride-hailing and financial services), and technology (cell, software, autonomous, artificial intelligence) and building sustainable mobility for the world.

OLA ride-hailing is India's largest mobility platform and one of the world's largest ride-hailing companies, serving 250+ cities across India, Australia, New Zealand, and the UK.

The OLA app offers mobility solutions by connecting customers to drivers and a wide range of vehicles across bikes, auto-rickshaws, metered taxis, and cabs, enabling convenience and transparency for hundreds of millions of consumers and over 1.5 million driver-partners.

OLA's core mobility offering in India is supplemented by its electric-vehicle arm, OLA Electric; launched in Aug 2021, and by Apr 2022 it was the #1 selling electric 2W company in the country. Currently, there are more than 250K scooters on the road, a number that is constantly increasing. With control of technologies end-to-end, D2C model, and product roadmap to address consumer needs of personal mobility across price segments and form factors, OLA Electric is disrupting traditional automobile OEMs in the country.

OLA also extends its consumer offerings like micro-insurance, credit-led payments, and other financial products through OLA Financial Services which complements both ride-hailing and EV business.

Job Summary : As a Category Manager at Ola, you will play a pivotal role in shaping and managing our portfolio of services within specific categories, such as ride-hailing, bike-sharing, and other transportation solutions. You will be responsible for the overall performance, growth, and strategic direction of your assigned category. Collaborating with cross-functional teams, you will drive initiatives to enhance user experience, increase market share, and optimize operational efficiency.

Responsibilities :

- Develop and execute a comprehensive strategy for your assigned category, aligning with overall business goals and market dynamics.

- Oversee the entire product portfolio within your category, from conceptualization to execution, ensuring a diverse and appealing range of services.

- Conduct thorough market research and analysis to identify emerging trends, competitive landscape, and growth opportunities within your category.

- Develop and implement strategies to drive revenue growth within your category, optimizing pricing models and identifying new monetization opportunities.

- Work closely with the product development team to enhance the user experience within your category, ensuring alignment with customer expectations and preferences.

- Collaborate with marketing, sales, operations, and other teams to ensure seamless execution of category strategies and initiatives.

- Define and track key performance indicators (KPIs) for your category, regularly evaluating and reporting on performance against targets.

- Identify potential risks within the category and develop mitigation plans to ensure the continuity and success of services.

Requirements :

- MBA from Tier 1 colleges.

- 3+ years of proven experience in category management, product management, or a related role, preferably in the tech or mobility industry.

- Strong understanding of user acquisition and retention strategies.

- Strong analytical skills with the ability to interpret data and trends.

- Excellent project management and organizational skills.

- Effective communication and negotiation skills.

- Ability to work in a fast-paced and dynamic environment.

- Demonstrated ability to collaborate and influence cross-functional teams.

- Knowledge of the local market and consumer behavior within the assigned category.

- Familiarity with regulatory considerations affecting the mobility industry.

- Experience in launching and managing products or services in a competitive market.

- Understanding of digital marketing and its application to category management.