Ola Cabs - Senior Executive - Marketing

Job Description: Senior Marketing Executive

1) Consumer Research & product Development: Develop a good understanding of the market and the consumer to define/improve on our products offerings set right communications, and develop a structured approach to acquire/re target repeat customers.

2) Community Engagement: Be the brand ambassador for ola- Conceptualize, organize & involve - Effectively reach out to potential customers and build a loyal, active & healthy community across online & offline platforms.

3) Conceptualize & Execute Campaigns: Actively engage with potential & current customers through various interaction media (online + Offline) by launching campaigns maximizing ROI & effectiveness.

4) Campaign Analysis: Defining metrics for evaluation of campaigns, work closely with Business Analyst and monitor the progress of campaigns

5) City specific alliances:

- Drive city demand through alliances across all verticals & build customer engagement

- Drive Customer acquisition for Ola from partnerships, analyze and communicate campaign impact

- Ensure category trails & repeat usage through marketing & alliance led interventions.

- Drive the action plans out of these alliances internally in the organization.

6) Coordination: Agencies & Partner Coordination, interact with sales & marketing team

- On ground execution with agencies/Vendors/Partners: Print & other Vendors, Activation agencies, Media Agency(Radio), Corporate & Event Partners.