OLA - Brand Manager

Brand Manager

About OLA:

OLA is a vertically integrated mobility group across products (personal mobility), services (ride-hailing and financial services), and technology (cell, software, autonomous, artificial intelligence) and building sustainable mobility for the world.

OLA ride-hailing is India's largest mobility platform and one of the world's largest ride-hailing companies, serving 250+ cities across India, Australia, New Zealand, and the UK.

The OLA app offers mobility solutions by connecting customers to drivers and a wide range of vehicles across bikes, auto-rickshaws, metered taxis, and cabs, enabling convenience and transparency for hundreds of millions of consumers and over 1.5 million driver-partners.

OLA's core mobility offering in India is supplemented by its electric-vehicle arm, OLA Electric; launched in Aug 2021, and by Apr 2022 it was the #1 selling electric 2W company in the country. Currently, there are more than 250K scooters on the road, a number that is constantly increasing. With control of technologies end-to-end, D2C model, and product roadmap to address consumer needs of personal mobility across price segments and form factors, OLA Electric is disrupting traditional automobile OEMs in the country.

OLA also extends its consumer offerings like micro-insurance, credit-led payments, and other financial products through OLA Financial Services which complements both ride-hailing and EV business.

Job/Role Summary:

As a Brand Manager at Ola Electric, you will play a pivotal role in shaping and promoting the brand's image and values. You will be responsible for creating and executing brand strategies that resonate with our target audience and drive brand recognition and loyalty

Roles & Responsibilities:

- Develop and execute comprehensive brand strategies that align with the company's mission and goals

- Manage and maintain the brand's identity, ensuring consistency across all touchpoints, including visual and verbal branding elements

- Conduct market research and gather consumer insights to better understand customer needs, preferences, and behaviors

- Plan, implement, and oversee marketing campaigns that effectively communicate the brand's message and offerings throughout customer lifecycle

- Collaborate with the content team to create compelling and engaging content, including advertising materials, social media content, and website content

- Coordinate and lead brand-related activities for product launches, ensuring seamless integration of the brand into new offerings

- Continuously monitor brand performance and conduct regular analysis to measure the effectiveness of branding efforts

Skills/Abilities:

- Creative thinking and ability to develop innovative campaigns

- Strong understanding of social media platforms and digital marketing strategies

- Excellent communication skills, both written and verbal

- Data-driven mindset with the ability to analyze metrics and adjust strategies accordingly

- Experience in collaborating with cross-functional teams

- Knowledge of the tech industry and mobility sector

- Portfolio with demonstrated campaigns and results

- Agile, with experience in a fast paced work environment

- Obsessed with pop-culture and quick to catch references

Education and Experience:

- Master's degree in marketing, communications, or a related field

- 4+ years of experience in Communication and content creation, marketing, publications,branding, or a related field