Officer - Digital Marketing - BFSI

Digital Marketing Officer

Responsibilities and Duties :

- Create , run and manage multiple campaigns across channels.

- Identify and execute optimization recommendations to increase campaign ROI

- Maintain and operate end to end campaign reports.

- Write posts and other relevant content for Social media - Linked In, Instagram etc. website, Tutorials, RSS feeds, webinars and videos.

- Increase brand presence through effective use of emerging and existing touch points.

- Bring new ideas and energy to marketing.

- Work closely with the internal teams and create high output viral content.

- Numerically measure and evaluate campaigns and their marketing impact.

- Generate cost-effective in-segment leads through online advertising.

- Be able to work efficiently with our design and content team to build eye-catching ad content

- Be able to work closely with sales team to give required data points

- Be able to report on marketing performance to enable improvements in results

Requirements :

- Minimum 1-3 Years of relevant experience.

- Very strong keyword SEO/ SCM and research skills.

- Ability to write compelling, clear and concise mailers.

- Excellent communication, presentation and negotiation skills.

Industry Type - Finance and marketing

Functional Area - Marketing & Communication

Employment Type - Full Time, Permanent

Role Category - Digital Marketing

Education : MBA ,B. Com, B. Tech/B.E. in Computers