Off The Ramp - Chief Marketing Officer

Summary

- Responsible for overseeing marketing initiatives within an organization. Works to develop areas such as sales management, marketing communications, including advertising and promotions, pricing, market research.

Primary responsibilities

- Facilitate growth, sales, and marketing strategies at an organization.

- Increase revenue generation.

- Reduce costs.

- Prepare overall marketing strategy.

- Implement and manage marketing budget.

- Leverage data and analytics to drive insights.

- Modify or redirect business intelligence strategy.

- Oversee and direct the efforts of the marketing team.

- Develop segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and market development, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning, services units and revenue retention and growth.

- Oversee the development of new products.

- Create product roadmap.

- Develop and measure key metrics around the business including user acquisition, conversion rates, engagement rates, satisfaction and renewal rates.

Equity Will be provided.