ODN Digital Services - Social Media Manager & Content Strategist

Job Summary:

We are seeking a highly creative and strategic individual to join our team as a Social Media Manager & Digital Content Strategist.

In this role, you will be responsible for developing and executing innovative social media campaigns and content strategies to enhance our clients' brand presence and engagement across various digital platforms.

The ideal candidate will possess a deep understanding of social media trends, excellent communication skills, and a proven track record of driving successful digital marketing initiatives.

Responsibilities:

- Develop comprehensive social media strategies aligned with business goals and target audience demographics.

- Devise digital content strategies for various digital channels like Amazon, Myntra, Brand website as well.

- Manage all social media accounts (e.g., Facebook, Twitter, Instagram, LinkedIn) and ensure consistent brand messaging and engagement.

- Create engaging and relevant content for all digital platforms, including posts, images, videos, and interactive elements.

- Monitor content trends, shopping behaviors, and competitor activities to optimize content and social performance.

- Plan and execute influencer partnerships and collaborations to amplify brand reach and awareness.

- Develop and maintain content calendars, scheduling tools, and reporting dashboards to track key metrics and performance indicators.

- Stay up-to-date with industry best practices, emerging technologies, and digital marketing trends to drive continuous improvement and innovation.

- Provide regular reports and insights on social media performance, audience engagement, and campaign effectiveness to stakeholders.

Qualifications:

- Bachelor's/Master's degree in Marketing, Communications, Digital Media, or related field.

- Proven experience (3+ years) in social media management, digital content creation, and strategy development.

- Strong understanding of social media platforms, algorithms, and analytics tools (e.g., Facebook Insights, Google Analytics).

- Excellent written and verbal communication skills, with the ability to craft compelling content and narratives for diverse audiences.

- Creative thinker with a passion for storytelling and visual aesthetics.

- Strategic mindset with the ability to translate business objectives into actionable digital marketing initiatives.

- Experience managing paid social media campaigns and budgets is a plus.

- Proficiency in graphic design tools (e.g., Adobe Creative Suite) and video editing software is preferred.

- Ability to multitask, prioritize tasks, and meet tight deadlines in a fast-paced environment.

- Strong analytical skills and attention to detail, with a data-driven approach to decision-making.

Additional Information: This is a full-time position based at our New Delhi Location.

Competitive salary and benefits package offered.

If you are a creative and strategic thinker with a passion for social media marketing and digital content creation, we encourage you to apply for this exciting opportunity to join our dynamic team!