Octro - Senior Manager - Performance Marketing

JOB DESCRIPTION :

- Creating and executing a strong performance marketing strategy & execution plan.

- Developing and managing digital prospecting and remarketing campaigns.

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.

- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels.

- Identifying and testing new channels to continue to meet or exceed established critical metrics.

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

Mandatory Requirements :

- Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including Facebook Ads, Google Ads, Apple Search Ads, network & affiliate marketing, ASO, SEO, social media and other digital channels.

- You have solid expertise in campaign and channel analysis and reporting, including Google Analytics & Appsflyer experience.

- You possess excellent analytic skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.

- You are a highly goal-oriented individual and have excellent communication skills.

- You are open minded, curious and a strong problem solver.

- Must have team handling experience.

- Candidate must have great listening skills and should also have patience to handle conversations effectively.

- Knowledge of MS excel and PowerPoint.

About Octro, Inc :

- Octro is a new age platform that aims to create leisure options for the world at large.

- Octro vision is to keep creating moments of joy in human life while delivering best and scalable leisure options.

- Octro, which is sequoia portfolio Company, is an innovative and fast growing global mobile gaming company with leadership in Card, Casino & Casual games.

- Some 200M+ players have played these games 150B+ times.

- For the last few years, games in our portfolio have ranked consistently on India top 10 on Apennines/Sensor Tower for Player Revenue.

- Octro was founded by serial entrepreneur Saurabh Aggarwal, who sold his first venture to Intellisync/Nokia.

Experience : 5 - 8 years