Ocrolus - Associate - Talent Branding

Join the Ocrolus rocket ship!

Ocrolus is a fintech infrastructure company that transforms documents into actionable data with over 99% accuracy. Designed to streamline document-driven workflows and automate high-stakes financial decisions, Ocrolus is trusted by leading fintechs like SoFi, LendingClub, Cross River Bank, BlueVine, Enova, and Plaid, to name a few. Powered by Artificial Intelligence and a unique human-in-the-loop data validation process, Ocrolus plugs directly into customer workflows via API, eliminating the need for manual data work. Ocrolus has raised over $50 million in venture capital, backed by Oak HC/FT, FinTech Collective, Bullpen Capital, and QED Investors, among others.

We pride ourselves on being a dynamic, diverse team, unified by shared values of Ownership, Optimism, Objectivity, Humility, Urgency, and Appreciation. We love what we do and the people we do it with, which is why we invite our team to bring their full selves to work every day.

Responsibilities:

- Articulating the core promise of Ocrolus to talent (EVP). Create the core and creative positioning of the brand.

- Articulating & evangelizing the - Employee Value Proposition- (EVP).

- Build and amplify the employment brand story across channels.

- Design and measure employee experience in alignment with the core brand beliefs.

- Channel Enhancement & maximization - Social, Recruitment Marketing, Offline, etc.

- Use the power of social media to create a strong attraction to the employer brand.

- Supporting the HR team in building customized talent campaigns, online/offline.

- Build a metrics-based channels strategy for now & the future that ensures that Ocrolus's story has a high share of voice among our talent audience.

- Integration of all marketing channels for brand development: website traffic growth, social media marketing, events strategy, etc.

Talent Brand Partnering:

- Development and ongoing management of recruitment marketing programs, campaigns that drive results to solve specific business challenges.

- Using Digital /online/ offline channels, to create business segment identity and transformation.

- Use market research, advertising, communications (written & oral), brand research, metrics, and tracking.

Knowledge And Skill Requirements:

- Strong understanding of company brand and talent brand and understand and drive its impact on business.

- Broad overall business acumen and knowledge of the business.

- Understanding and skills in marketing and communications, including digital marketing and the ability to apply that in Talent Branding.

- Ability to apply integrated marketing concepts, visual identity, brand strategy, and positioning.

- Experience in digital and social channels to reach the desired audience.

- Deep understanding of audience segment (s) in the talent market.

- Data and analytical orientation to develop meaningful metrics.

- Strong project management skills.

- Thrive on working in an intense, deliverable-driven, and deadline-driven environment and ability to think in abstract and deliver in ambiguity.

- Passion for the subject of talent branding.

Qualifications:

- Post Graduation / MBA from a reputed institute with 1.5 years of Employer Branding/Brand Marketing experience in a fast-paced/high growth company.

- Our employees are incredible individuals - that's the only kind we hire - and we- re committed to their well-being and supporting their efforts to become the best they can be, both at work and in life. This includes offering flexible working hours, unlimited PTO, Summer Fridays, an inclusive work environment (D&I Council), and wellness reimbursement for physical and mental well-being.

- We're growing rapidly and were recently named #1 Fastest-Growing Fintech Company on the Inc. 5000, and #1 Fastest-Growing Software Company in NY in Deloitte's Technology Fast 500. If you have ever wanted to jump on a rocket ship as it's taking off, now is your chance!

- Ocrolus is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.