Oasis Fertility - Senior Manager - Brand Marketing

Sr. Manager, Brand Marketing

JOB DESCRIPTION

Role Summary:

We are seeking a highly motivated and experienced brand marketer to lead a diverse team of social media content creators, content writers, influencer marketers, offline & rural marketers and PR at Oasis Fertility. As Sr. Manager, Brand Marketing you will be responsible for all aspects of the brand across touch-points, top & middle funnel marketing online and in-clinic.

The role reports in to the Chief Marketing Officer.

Key Responsibilities:

- Developing and executing marketing strategies to meet our business objectives, including but not limited to social media, influencer marketing, offline marketing, media planning & buying, PR & communication, agency management, project management, ATL & BTL activities, campaign & brand management and copywriting & content creation.

- Collaborate with business development, digital/performance marketing, and tech teams to create compelling content that drives conversions and enhances the user experience.

- Lead the brand marketing & communication process from concept to execution, ensuring all content is on-brand, consistent in style, quality, and voice.

- Utilize data and customer insights to inform creative decisions and optimize visual strategies for better performance.

- Manage the creative team, set clear goals, and oversee project timelines to ensure deliverables are completed to the highest standard and within deadlines.

- Stay ahead of industry trends and incorporate new and innovative creative approaches and technologies into campaigns.

- Develop and manage the creative budget, ensuring resources are allocated effectively to deliver the highest impact.

- Spearhead the integration of AI tools and techniques into the creative process, enhancing personalization and relevance across all customer touchpoints.

Ideal Candidate Profile:

- Bachelors degree in marketing, media or related fields. Masters preferred.

- 7-9 years of hands-on experience in social media, influencer, advertising, offline marketing, media buying & PR functions, preferred in luxury, hospitality, lifestyle, health care, insurance, banking brands or other related sectors.

- Data-driven decision maker and understands both the art (data analysis) & science (human insight) of marketing.

- Managed & delivered high-performance campaigns in-house and also with creative agency teams.

- A strong sense of creativity and a keen eye for visual aesthetics, enabling the creation of captivating and compelling content .

- Exceptional communication skills with the ability to articulate creative concepts and rationale to cross-functional teams.

Location & Work Days: Hyderabad (Jubilee Hills), 5 days in-office.

About Oasis Fertility:

Oasis Fertility helps couples who are having difficulty getting pregnant. It's like a one-stop clinic where you can get everything done under one roof from fertility consultation to tests and IVF treatment. We started in Hyderabad ten years ago and have grown a lot since then. Now, we're in 21 cities across India with 32 centres. We bring knowledge and cutting edge medical technology to help people have babies.

We're proud to say we're good at it 69% of frozen embryo transfers succeed, and for couples over 35, we have a 45% success rate. We offer the newest treatments like In Vitro Fertilization (IVF), Intra Uterine Insemination (IUI), Preimplantation Genetic Screening (PGS), Endometrial Receptivity Analysis (ERA), Donor Treatments, and freezing eggs or sperm. Oasis is certified by ISO 2001, which means we meet strict quality criteria and follow the guidelines set by the Indian Council of Medical Research (ICMR).