Nykaa.com - Brand Manager

Responsibilities:

- Develop and manage long-term relationships with a growing portfolio of brands and represent Nykaa in the brand community by discovering, researching, and on-boarding brands

- Develop and execute monthly growth and marketing plans

- Work closely with brand partners to develop and execute monthly growth and marketing plans

- Deliver a best-in-class beauty experience by being a team player and working cross-functionally

- Manage and track product inventory and strategize ways to order & sell inventory

- Review market research to help anticipate market/industry trends and translate evolving needs into new digital branding and marketing strategies

- Build an analytical foundation to measure ROI and direct spends accordingly

- Develop an understanding of the customer experience from awareness-building to purchase to loyalty to reactivation

- Evaluate market competition and analyse pricing strategies / markdowns etc.

- Provide guidance to the team on brand integrity and brand guidelines