NxtWave - Specialist - Marketing Automation

About NxtWave:

NxtWave is revolutionizing the 21st-century job market by transforming youth into highly skilled tech professionals irrespective of their educational background with our CCBP 4.0 programs.

By offering vernacular content and interactive learning, NxtWave is breaking the entry barrier for learning tech skills. Learning in their mother tongue helps learners achieve higher comprehension, deeper attention, longer retention and greater outcomes.

NxtWave was founded by Rahul Attuluri (Ex Amazon, IIIT Hyderabad), Sashank Reddy (IIT Bombay) and Anupam Pedarla (IIT Kharagpur).

NxtWave helps Indian undergraduate students to get high paid tech jobs,NxtWave has grown fast and established a Student Community of more than 2 lakh students from 3000+ colleges across India. In the last 12 months, CCBP 4.0 learners have been hired by 1000+ companies including Amazon, Accenture, IBM, Bank of America, TCS, Deloitte and more.

Know more about NxtWave: https://www.ccbp.in

Roles and Responsibilities:

- Capturing user activity by instrumenting feature events and successfully testing the events diligently

- Building and Leveraging Event-Based Data Models to automating marketing and sales communications

- Conceptualize, design and maintain process/product workflows as part of marketing automation. This includes journey design and configuration, audience segmentation and data interrogation

- Define segmentation of customer base map the entire customer journey to identify conversion engagement opportunities

- Create high impact omnichannel engagement lifecycle campaigns based on customer insights

- Working with stakeholders create and implement test strategies, including A/B multivariate testing that maximize conversions

Skills Required :

- Designing Event-Based Data Models based on business requirements

- Minimum 1 year experience of working on tools like Clevertap, WebEngage, Moengage etc.,

- Keen eye for Problem solving and issue resolution with the ability to work effectively across stakeholders while maintaining quality and attention to detail

- Testing and Analytical skills. Ability to design and handle all possible test cases while designing a workflow

- Communication, stakeholder management and organization skills. You will be required to work with a variety of stakeholders and teams of varying technical ability, and across a range of projects

- Must be organized and self-motivated with a sense of urgency.

- Capable of handling multiple tasks with competing priorities

Great to Have:

- Understanding of performance marketing channels

- Ability to analyze and structure data, turn data into insights, and insights into actions that assist senior management and other stakeholders with decision making

Work Location: Hyderabad

CTC: 6-12 LPA

Working Days: 6 - Day Week