NxtWave - Marketing Communication Head

About Nxtwave:

NxtWave is founded by Rahul Attuluri (Ex-Amazon, IIIT Hyderabad), Sashank Reddy (IIT Bombay), and Anupam Pedarla (IIT Kharagpur). In February 2023, NxtWave raised - 275 crore led by Greater Pacific Capital, a leading international private equity firm. The startup is also backed by Orios Ventures, Better Capital, and marquee angels, including founders of some of India's unicorns.

NxtWave is one of India's fastest-growing Ed-Tech startups, revolutionizing the 21st-century job market by transforming youth into highly skilled tech professionals irrespective of their educational background with its CCBP 4.0 programs.

As an official partner for NSDC under the Ministry of Skill Development & Entrepreneurship, Government of India, and recognized by NASSCOM, Ministry of Commerce and Industry, Government of India, and Startup India, NxtWave has earned a reputation for excellence. The startup has received accolades such as 'The Greatest Brand in Education' in a research-based listing by URS Media, a leading international media house. NxtWave has also been honored with the "Startup Spotlight Award 2023" by T-Hub on its 8th Foundation Day.

Recently, NxtWave's founders, Anupam Pedarla and Sashank Gujjula, were honored in the 2024 Forbes India 30 Under 30 for their exceptional contribution to transforming the tech education landscape in India.

The edtech brand eliminates the entry barrier to learning tech skills by offering vernacular content and interactive learning. Learning in one's mother tongue helps achieve higher comprehension, deeper attention, longer retention, and greater outcomes.

Presently, NxtWave has paid subscribers from 647+ districts across India. In just 2.5 years, CCBP 4.0 learners have been hired by 1700+ companies, including Google, Amazon, Nvidia, Goldman Sachs, Oracle, Deloitte, and more.

Know more about NxtWave: https://www.ccbp.in

Our LinkedIn page: https://www.linkedin.com/school/nxtwavetech/mycompany/Next wave of opportunities with 1700+ companies - https://www.youtube.com/watch?v=j6pkwZIXQzk

33M funding news - https://bit.ly/3ZUqg12

Youtube Channel - https://www.youtube.com/c/NxtWaveTech

Impact Stores on LinkedIn - https://www.linkedin.com/school/nxtwavetech/posts/?feedView=all

Read more about us in the news - Economic Times | CNBC | Yourstory | VCCircle

Role Summary:

- Marcom Managers align marketing efforts with company goals, ensuring consistent messaging across various channels. They strengthen brand positioning, reach target audiences effectively, and build lasting customer relationships.

- Effective communication supports customer trust and loyalty, differentiates the brand from competitors, and contributes to increased sales and revenue.

We are looking for a dynamic Head of Marketing Communications to lead our storytelling efforts and elevate our brand presence nationally.

Role & responsibilities

- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities

- Creating and managing all marketing materials and collateral in line with brand direction

- Implementing online marketing activities including social media, SEO/SEM, demand generation, lead generation, etc

- Tracking the effectiveness of various campaigns and course corrections as required

- Managing communications spending and working with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets

- Collaborating with cross-functional teams and external agencies to ensure consistent brand messaging and communication

- Analyze market trends and competitor activities to identify opportunities for brand growth and positioning.

- Constantly be in touch with consumers by constantly taking feedback via phone calls, social media listening tools or physical interactions to constantly improve the messaging.

- Lead, mentor, and grow the marketing communications team, fostering a culture of creativity, collaboration, and continuous learning.

Requirements

- You have a degree in Marketing, Business Administration, or a related field

- You have prior experience in a similar role 5-7 years

- Proven track record of developing and executing successful marketing communications strategies that drive growth and brand recognition.

- Strong understanding of digital marketing, content marketing, and social media strategies.

- Strong knowledge of content development and Influencer marketing. Getting the right influencers, memes and relevant content generators at national and regional level.

- You have exceptional verbal & written communication skills.

- You have a high level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously.

Work Location: Hyderabad

Type: Full-Time - Work From Office

Working Days: 5 Days per week