NxtWave - Manager - Content Marketing

Content Marketing Manager

About NxtWave:

NxtWave is one of India's fastest-growing Ed-Tech startups. NxtWave is revolutionizing the 21st-century job market by transforming youth into highly skilled tech professionals irrespective of their educational background with its CCBP 4.0 programs.

NxtWave was founded by Rahul Attuluri (Ex Amazon, IIIT Hyderabad), Sashank Reddy (IIT Bombay), and Anupam Pedarla (IIT Kharagpur). In February 2023, NxtWave raised - 275 crore led by Greater Pacific Capital, a leading international private equity firm. The startup is also backed by Orios Ventures, Better Capital, and marquee angels, including founders of some of India's unicorns.

NxtWave is an official partner for NSDC, under the Ministry of Skill Development & Entrepreneurship, Govt. of India, and recognized by NASSCOM, Ministry of Commerce and Industry, Govt. of India, and Startup India. The startup has received accolades as 'The Greatest Brand in Education' in a research-based listing by URS Media, a leading international media house.

By offering vernacular content and interactive learning, NxtWave is breaking the entry barrier for learning tech skills. Learning in their mother tongue helps learners achieve higher comprehension, deeper attention, longer retention, and greater outcomes.

NxtWave now has paid subscribers from 450+ districts across India. In just 2 years, CCBP 4.0 learners have been hired by 1500+ companies including Google, Amazon, Nvidia, Goldman Sachs, Oracle, Deloitte, and more.

The scale at which we operate on the tech level

370 Cr+ learning minutes spent

69 Cr+ Code Runs

4.2 Bn. + API Requests Handled by our servers

Read more about us in the news - Economic Times | CNBC | Yourstory | VCCircle

About the Role:

As a Content Marketing Manager at Nxtwave, you will play a critical role in our marketing team by driving our content strategy and managing a dynamic team of content writers. Your primary responsibilities will include developing a comprehensive content calendar, ensuring high-quality content production aligned with SEO standards, and innovating new content initiatives to expand our reach.

Key Responsibilities:

Content Calendar and Daily Topic Allocation:

- Research and develop a comprehensive weekly content calendar.

- Assign daily topics to content writers, ensuring alignment with overall marketing goals and outcomes.

- Stay updated with industry trends to generate relevant and engaging content ideas.

Team Management and Quality Assurance:

- Lead and manage a team of 6-8 Content Writers.

- Review and edit articles to ensure they adhere to high-quality standards.

- Ensure all content is optimized for SEO, including on-page and technical aspects.

- Provide feedback and guidance to improve the team's writing skills and SEO knowledge.

Competitive Keyword Research:

- Conduct thorough research on competitors' keywords.

- Identify and target potential low-competition keywords to enhance content visibility and reach.

- Stay abreast of SEO trends and algorithm changes to continuously refine keyword strategies.

Innovative Content Initiatives:

- Develop and implement innovative content strategies to engage and expand our target student audience.

- Explore new formats and channels for content delivery.

- Collaborate with other departments to create a cohesive and effective content marketing approach.

Qualifications:

- Bachelor's/Master's degree in Marketing, Communications, English, Journalism, or a related field.

- Proven experience in content marketing, SEO, and team management.

- Strong editorial skills and attention to detail.

- Excellent communication and leadership abilities.

- Familiarity with content management systems like Wordpress, Webflow and SEO tools.

Work location: Hyderabad