NxtWave - Growth Manager - Digital Marketing

About Nxtwave:

NxtWave is founded by Rahul Attuluri (Ex-Amazon, IIIT Hyderabad), Sashank Reddy (IIT Bombay), and Anupam Pedarla (IIT Kharagpur). In February 2023, NxtWave raised - 275 crore led by Greater Pacific Capital, a leading international private equity firm. The startup is also backed by Orios Ventures, Better Capital, and marquee angels, including founders of some of India's unicorns.

NxtWave is one of India's fastest-growing Ed-Tech startups, revolutionizing the 21st-century job market by transforming youth into highly skilled tech professionals irrespective of their educational background with its CCBP 4.0 programs.

As an official partner for NSDC under the Ministry of Skill Development & Entrepreneurship, Government of India, and recognized by NASSCOM, Ministry of Commerce and Industry, Government of India, and Startup India, NxtWave has earned a reputation for excellence. The startup has received accolades such as 'The Greatest Brand in Education' in a research-based listing by URS Media, a leading international media house. NxtWave has also been honored with the "Startup Spotlight Award 2023" by T-Hub on its 8th Foundation Day.

Recently, NxtWave's founders, Anupam Pedarla and Sashank Gujjula, were honored in the 2024 Forbes India 30 Under 30 for their exceptional contribution to transforming the tech education landscape in India.

The edtech brand eliminates the entry barrier to learning tech skills by offering vernacular content and interactive learning. Learning in one's mother tongue helps achieve higher comprehension, deeper attention, longer retention, and greater outcomes.

Presently, NxtWave has paid subscribers from 647+ districts across India. In just 2.5 years, CCBP 4.0 learners have been hired by 1700+ companies, including Google, Amazon, Nvidia, Goldman Sachs, Oracle, Deloitte, and more.

Know more about NxtWave: https://www.ccbp.in

Our LinkedIn page: Link

Next wave of opportunities with 1700+ companies - Link

33M funding news - Link

Youtube Channel - Link

Impact Stores on LinkedIn - Link

Read more about us in the news - Economic Times | CNBC | Yourstory | VCCircle

Responsibilities:

Campaign Strategy & Management:

- Develop and implement comprehensive digital marketing strategies across Google Ads, Meta Ads, Snapchat, Native ads and Media Buying channels.

- Build and define the targeting strategies, allocation & optimization of budget across ad platforms.

- Stay updated on industry trends, best practices, and emerging features on digital advertising platforms.

Performance Tracking and Analysis:

- Setup, Monitor and analyze key performance metrics to assess the effectiveness of campaigns.

- Track budgets against targets, optimize spending, and identify areas for improvement.

- Continuously strive to exceed KPIs and set benchmarks for campaign success.

Communication and Collaboration:

- Work closely with the Brand team to craft compelling ad copies and collaborate with the design team to create visually striking posters, fostering innovation for effective digital marketing campaigns.

- Regularly communicate performance insights, challenges, and recommendations to senior management.

People Management:

- Team Leadership: Oversee and lead a high-performing digital marketing team responsible for executing campaigns across various platforms.

- Development and Guidance: Recruit, train, and mentor team members, providing constructive feedback and setting goals for professional growth.

- Cultural Fostering: Cultivate a culture of innovation and excellence within the digital marketing team, fostering creativity and collaboration in a positive work environment.

Requirements:

- Around 4 to 5 years of experience in digital marketing with a focus on performance marketing across various platforms.

- Proven experience in managing and leading a team of digital marketing professionals.

- In-depth knowledge of Google Ads, Meta Ads, Snapchat Ads, Native ads and MediaBuying.

- Strong analytical skills and the ability to translate data into actionable insights.

- Excellent communication and interpersonal skills.

- Up-to-date with the latest trends and innovations in digital marketing.

Location: Hyderabad (Work from Office)