NxtWave - Brand Strategist

NxtWave is one of India's fastest-growing Ed-Tech startups. NxtWave is revolutionizing the 21st-century job market by transforming youth into highly skilled tech professionals irrespective of their educational background with its CCBP 4.0 programs.

NxtWave is founded by Rahul Attuluri (Ex Amazon, IIIT Hyderabad), Sashank Reddy (IIT Bombay) and Anupam Pedarla (IIT Kharagpur). In February 2023, NxtWave raised - 275 crore led by Greater Pacific Capital, a leading international private equity firm. The startup is also backed by Orios Ventures, Better Capital and marquee angels, including founders of some of India's unicorns.

NxtWave is an official partner for NSDC, under the Ministry of Skill Development & Entrepreneurship, Govt. of India, and recognized by NASSCOM, Ministry of Commerce and Industry, Govt. of India, and Startup India. The startup has received accolades as 'The Greatest Brand in Education' in a research-based listing by URS Media, a leading international media house.

By offering vernacular content and interactive learning, NxtWave is breaking the entry barrier for learning tech skills. Learning in their mother tongue helps learners achieve higher comprehension, deeper attention, longer retention, and greater outcomes.

NxtWave now has paid subscribers from 450+ districts across India. In just 2 years, CCBP 4.0 learners have been hired by 1500+ companies including Google, Amazon, Nvidia, Goldman Sachs, Oracle, Deloitte, and more.

Scale at which we operate on tech level (as on February 2023)

370 Cr+ learning minutes spent

69 Cr+ Code Runs

4.2 Bn. + API Requests Handled by our servers

Know more about NxtWave: https://www.ccbp.in

Read more about us in the news - Economic Times | CNBC | Yourstory | VCCircle

Job Summary:

We at NxtWave, are looking for a dynamic Brand Strategist to develop and execute effective brand strategies, enhance company reputation, and drive business growth. The candidate will be expected to collaborate with teams, conduct market research, and possess a strong understanding of consumer behavior and market trends.

Roles & Responsibilities:

- Develop and execute impactful brand strategies to enhance brand positioning and achieve business goals.

- Conduct market research, analyze competitors, and industry trends to identify brand opportunities

- Collaborate with internal teams to define brand attributes, target audience, and unique selling propositions.

- Create and maintain brand guidelines and ensure consistent brand messaging across all touchpoints.

- Oversee the development and execution of brand campaigns, advertising, and marketing materials.

- Analyze brand performance, consumer feedback, and market trends for optimal brand strategies

- Collaborate with creative teams to create impactful brand assets, including visual identity, and brand story.

- Collaborate with external agencies and vendors to execute brand initiatives and ensure brand consistency.

- Stay up-to-date with industry trends, emerging technologies, and best practices in brand strategy.

Who are we looking for:

- Proven experience as a Brand Strategist or in a similar role, at a startup (Series A or above) preferable

- Experience in FMCG brands focusing on tier 2 / tier 3 cities preferable

Qualification:

- Bachelor's or Masters degree in Marketing, Business, or a related field (Master's degree preferred).

Skill Set:

- Strong understanding of brand strategy development, brand positioning, and consumer behavior.

- Excellent research and analytical skills, along with strong project management skills

- Creative mindset with the ability to think strategically and translate ideas into actionable plans.

- Exceptional communication skills with the ability to articulate and present brand strategies effectively.

Work Experience:

- 5-6 years of experience in Brand Strategy or related domain is mandatory.