NxtWave - Associate Senior Manager/Lead - Search Engine Optimization

About Nxtwave:

- NxtWave is founded by Rahul Attuluri (Ex-Amazon, IIIT Hyderabad), Sashank Reddy (IIT Bombay), and Anupam Pedarla (IIT Kharagpur). In February 2023, NxtWave raised - 275 crore led by Greater Pacific Capital, a leading international private equity firm. The startup is also backed by Orios Ventures, Better Capital, and marquee angels, including founders of some of India's unicorns.

- NxtWave is one of India's fastest-growing Ed-Tech startups, revolutionizing the 21st-century job market by transforming youth into highly skilled tech professionals irrespective of their educational background with its CCBP 4.0 programs.

- As an official partner for NSDC under the Ministry of Skill Development & Entrepreneurship, Government of India, and recognized by NASSCOM, Ministry of Commerce and Industry, Government of India, and Startup India, NxtWave has earned a reputation for excellence. The startup has received accolades such as 'The Greatest Brand in Education' in a research-based listing by URS Media, a leading international media house. NxtWave has also been honored with the "Startup Spotlight Award 2023" by T-Hub on its 8th Foundation Day.

- Recently, NxtWave's founders, Anupam Pedarla and Sashank Gujjula, were honored in the 2024 Forbes India 30 Under 30 for their exceptional contribution to transforming the tech education landscape in India.

- The edtech brand eliminates the entry barrier to learning tech skills by offering vernacular content and interactive learning. Learning in one's mother tongue helps achieve higher comprehension, deeper attention, longer retention, and greater outcomes.

- Presently, NxtWave has paid subscribers from 647+ districts across India. In just 2.5 years, CCBP 4.0 learners have been hired by 1750+ companies, including Google, Amazon, Nvidia, Goldman Sachs, Oracle, Deloitte, and more.

Introduction:

- We seek a dynamic and highly-skilled SEO Lead to join our team at NxtWave

- As an SEO Lead, you will be responsible for developing and implementing effective search engine optimisation strategies to drive organic traffic and improve our online presence. This includes managing on-page SEO and off-page SEO activities, optimising keywords and phrases, link building and analysing web analytics data.

- We would like to hear from you if you have a knack for the search engine landscape to unlock online marketing potential.

- You will work with talented professionals, leverage cutting-edge SEO tools and contribute to our company's growth and success.

Objectives of this role:

- Developing and executing comprehensive search engine optimisation strategies to achieve business objectives.

- Monitoring and analysing website performance using SEO tools and analytics platforms, providing regular reports and recommendations for optimisation.

- Collaborate with content creators and digital marketing teams to develop and optimise high-quality, keyword-rich content for improved organic visibility.

- Executing link-building activities to ensure quality links from reputable sources.

- Working closely with cross-functional teams, such as content, design and product, to ensure optimal content performance.

- Collaborating with marketing teams to integrate SEO with other digital marketing initiatives for cohesive campaigns.

Your tasks:

- Conduct keyword research and SEO analysis to identify relevant target areas and content clusters.

- Take complete ownership of clusters/categories assigned

- Develop and execute effective on-page and off-page SEO strategies to improve website visibility and SERP rankings.

- Optimise website content, meta tags, headers and URLs to ensure alignment with target keywords and enhance search engine crawl ability.

- Identify technical SEO issues and collaborate with the web development team to implement solutions for improved website performance and user experience.

- Conduct in-depth SEO audits, competitive analysis, and benchmarking to identify opportunities for improvement and stay ahead of competitors in search rankings.

- Track and analyse website traffic, user behaviour and conversion rates to assess the effectiveness of SEO strategies and make data-driven recommendations.

- Stay abreast of emerging SEO trends and technologies, exploring innovative approaches to enhance our SEO efforts further.

Required skills and qualifications:

- A bachelor's degree in marketing, digital marketing or a related field.

- 4+ years of experience as an SEO Lead or a similar SEO-focused role.

- In-depth knowledge of SEO best practices, search engine algorithms and digital marketing trends, with a strong understanding of the Indian search landscape.

- Proficiency in SEO and analytics tools like Google Search Console, SEMrush, Google Keyword Planner, and Google Analytics.

- Knowledge of A/B testing, local SEO and SEO reporting tools.

- Experience with content management systems (CMS) and website optimisation platforms, like WordPress, web Flow OR similar CMS tool

- Experience with SEO for local businesses and Google My Business optimisation.

- Strong analytical skills and the ability to interpret data and make data-driven decisions.

- Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.

- Worked in high-growth environments and generated at least 1M SEO traffic to websites

- Knowledge of technical SEO (Crawl Analysis, Log file analysis, etc.,) including speed optimisation for web and mobile.

Preferred skills and qualifications:

- Detail-oriented with strong organisational and project management skills.

- Familiarity with social media marketing and its impact on SEO.

- Experience with SEO testing and experimentation.

- Understanding of conversion rate optimisation (CRO) principles.

- Strong project management skills to handle multiple SEO initiatives simultaneously.