Join one of India's Top 100 Best Companies to Work for, Novac Technology Solutions Private Limited, a Shriram Group Company. As a digital transformation and cloud solutions company with strong expertise in Financial Services, Insurance Services, Retail Solutions, and Learning solutions, we innovate and create a niche for organizations in an ever-evolving digital landscape. Looking for Marketing Analytics Specialists who would be able to define and implement measurement strategies that align with the company goals. Technical Skills : - Producing meaningful marketing KPI dashboards and delivering monthly, cross-channel performance reports with actionable insights - Coming up with conversion optimization strategies, with the aim of improving efficiency in the digital marketing department and increasing ROI - Implementing tracking into various marketing initiatives using Google Tag Manager - Benchmarking performance across all online channels and advising on KPIs based on performance analysis - Reporting on key metrics, analyzing and interpreting trends and providing actionable insights based on available analytics data - Analyzing online user behavior, conversion data, customer journeys, funnel analysis and multi-channel attribution - Spotting opportunities to initiate innovative methodologies and improve the analytical procedure - Working daily with analytical software including but not limited to Google Adwords, Google Analytics, Adobe Analytics, and more - Present trend reports on how marketing campaigns are resulting in increased sales revenue over time - Web Traffic Sources: analyzing where traffic is coming from and whether it's social media, email newsletters, Google search, online ads, etc. - Purchase Funnel: the customer acquisition process from initial awareness to purchase or conversion - Return on Marketing Investment: identifying new marketing campaigns to generate new revenue Experience, and Qualification Requirements: - Proficient in marketing research and statistical analysis & hands on experience at web analytics, tableau, adobe analytics, powerBI, campaign manager 360 etc - Bachelor's/PG degree in a quantitative discipline or graduate degree - 6 years of work experience in marketing research, statistical or data analysis - Excellent analytical skills and a high degree of business acumen - Strong organizational, communication and presentation skills - Proven ability in handling concurrent projects with attention to detail and accuracy - Proficiency in Microsoft Office Suite is preferred

Chennai

Novac Technology Solutions - Chief Manager/Senior Manager/Specialist - Marketing Analytics 

Novac Technology Solutions - Chief Manager/Senior Manager/Specialist - Marketing Analytics  ,Job Description for Novac Technology Solutions - Chief Manager/Senior Manager/Specialist - Marketing Analytics  in Novac Technology Solutions Private Limited in  Chennai for (6-10) years of experience. Apply Now!

Job Description for Novac Technology Solutions - Chief Manager/Senior Manager/Specialist - Marketing Analytics  in Novac Technology Solutions Private Limited in  Chennai for (6-10) years of experience. Apply Now!