Nova IVI Fertility - Senior Manager/AGM - Digital Marketing

Nova IVI Fertility is looking out for a Senior Manager - Digital Marketing to manage the end-to-end portfolio of digital activities and campaigns to achieve the target set out. He/ She will head the vertical of Digital Marketing.

Job Profile :

Website Management :

- Maintains the hygiene of the website and ensures content is accurate, dynamic and relevant for the site

- Keeps a track of domains (procurement), servers, renewals and is comfortable with Joomla

- Keeps a track on new trends and innovations and is able to judiciously take a call on what can and should be implemented

- Maintains an active channel of communication amongst all stakeholders across the country

Social Media Marketing :

- Develops and implements Social Media Marketing initiatives to keep the handles dynamic and engaging.

- Ensures that the hygiene of social media properties is exceptional and daily activities are managed well

- Plan and execute social media campaigns to achieve specific business needs

- Responsible for development and maintenance of online content that generates interest and engagement

- Interacts with users on the social handles, encourages participation, and converts them into active members/ leads

- Maintains the blog and executes online advocacy campaigns with the online community.

- Online Reputation Management

- Work on listening/ ORM tools

- Strategize and implement actionable insights based on the data collected

SEO : Supervise the activities aimed at proper and sustained SEO to achieve the objective

- SEM & Lead Generation campaigns

- Strategizes, implements, supervises and reports on the various campaigns aimed at procuring qualified leads.

Email/ Mobile Marketing :

- Explore innovative communication and plans for mobile or email marketing

- Develop a sustained and relevant email marketing strategy for internal and external audience

- Periodically be involved in CRM initiatives within the organization

Content Development :

- Online/offline content creation to promote and market Nova's web properties.

- Maintains channel of communication between designated doctors/ allied clinical staff in getting medical content vetted, and generating fresh and relevant content

Database Maintenance :

- Accurate categorization, up-dation and maintenance of the various leads, patients, employees, doctors for focused modes of communication as and when the need arises

Additional Responsibilities :

- Vendor management

- Report generation including analysis of digital activities and recommendations on way forward

- Evaluate different digital marketing proposals to see if it will help achieve the objective.

Candidate Qualifications :

Minimum Qualifications :

- MBA or Masters in Marketing/IT/Digital Marketing with relevant work experience

- 8-10 years+ experience in Digital Marketing

- Must have excellent written and verbal communication skills

Additional Profile Characteristics Desired :

- Must have excellent account management skills

- Must be able to multitask and manage several projects well

- Must be well organized, thoughtful, proactive and assertive

- Should be able to work under pressure

Note : Since this is an urgent requirement, candidates who are able to join immediately will be preferred.

Location : Bangalore Old Airport road (Head Office)

Reporting to : General Manager - Marketing

Package : Max 13 Lakhs ( Inclusive of Variable Pay )